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When the mobile phone no longer runs away, the value geometry of "Master, Rabbit"

via:博客园     time:2019/10/10 19:30:49     readed:79

Author: Chen Shaoliang

A running point that has been questioned

In the mobile phone running points have not been popularized, the hardware parameters of PC products, performance testing has been more mature. Only running high and low cannot fully represent the good or bad products, at that time Master Lu (predecessor Z weapon) is the industry leader.

Master Lu can be called a personal computer system tool software. It has the functions of distinguishing the true and false computer hardware, testing the computer configuration, testing the computer temperature, protecting the stable operation of the computer, checking the hidden dangers of the computer virus, optimizing the cleaning system and improving the running speed of the computer. Collective system repair ability, a variety of functions so that Master Lu at the time of the launch of tens of millions of users.

However, in the mobile phone market, products such as Master Lu and Antu Rabbit have gradually evolved into pronouns of mobile phone performance, weakening the previous detection function. It means that they become independent third-party evaluation organizations. But because they have different background of ownership structure. The fairness of running points has been questioned. Luo Yonghao, founder of Hammer Science and Technology, has made a special negative optimization for some mobile phones of Hammer. That is, when the mobile phone detects the start of the scoring software, the mobile phone will automatically reduce the performance. But this is only the practice of a few brands.

More brands specialize in positive optimization of scoring software. The level detected by scoring software will be much higher than the performance of mobile phones in daily use, that is, the ultimate performance of mobile phones. Because this performance is not sustainable. Therefore, every mobile phone manufacturer does not recognize the scores of Friends. Nouns such as freezing fraction and ultra-high temperature fraction of refrigerators have gradually become popular in the industry. Nevertheless, the concept of running score representative performance is still deeply rooted in some users'minds.

Overperformance

Running questions and performance representatives were parallel in the smartphone market in the first half, but in the second half of smartphone development, the questioning of running points and the performance represented by running points slowly went unnoticed. Excess performance has become the core. Although manufacturers have more or less denigrated their opponents' running behavior when releasing new products, recognition is greater than disapproval. Because under the impetus of the manufacturer, the consumer is very concerned about this score. High scores may represent high performance-to-price ratio of their own products at the same price, indirectly determining product sales. But when the performance exceeds the needs of the user, the user will turn their attention to the new product deficiency.

Therefore, it is the excess performance that directly leads to the marginalization of running points. For the height of 500,000 cents and the level of 100,000 cents, users do not care too much. Because the so-called 500,000 cents, has far exceeded the user in the entire product life cycle height. This is also why there is no big difference in performance experience between thousand yuan and 5000 yuan mobile phones.

This time Master Lu finally knocked on the door of Hong Kong stocks and will become the first stock of running software in China, but its prospects are not so optimistic. We do not look at Master Lu's revenue solutions and the order of magnitude of users. At present, the pattern of Master Lu is too small, of course, the rabbit is the same. If the positioning of your own tools has been a system detection and optimization tool, now use

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