TikTok's new office is only a few miles from the Facebook Menlo Park headquarters, and the competition between the two companies has been upgraded from a young user to a talent battle.
TikTok, released by bytecode in 2017, is known as the overseas version of Douyin and allows users to watch and make short videos that are usually singing. According to the bytecode beat, its products have more than 700 million global daily active users. By contrast, Facebook claims that 2.1 billion people use products from its app family every day, including Instagram,Messenger and WhatsApp.
The opening of a new office in Silicon Valley is accompanied by multiple job announcements in the San Francisco Bay area, according to LinkedIn, a career social networking site. Since 2018, more than 24 employees have been poached from Facebook by TikTok and bytecode.
20% more pay
Two former Facebook employees who have moved to tiktok say the attraction of moving to tiktok lies in their desire to work for a popular social media company because tiktok is experiencing a period of rapid growth. While Facebook offers unmatched benefits, such as free food all day, tiktok's pay is comparable and competitive with Facebook's. TikTok offers up to 20% more pay than Facebook, a person familiar with the matter said, which is well known in the industry.
People familiar with the matter said that tiktok intends to poach experienced employees from its rivals, who are able to solve the problems that accompany the rapid growth of technology. While digging people from Facebook, TikTok has taken more employees from other technology companies, including Google's YouTube, Amazon, Snap and Hulu.
In addition to opening a new Bay Area Office, tiktok plans to upgrade its headquarters in Culver City, near Los Angeles, California. Tiktok will move to a new office there in early 2020, with a capacity of 1000 employees.
Facebook hasn't listed tiktok as a competitor in its financial documents like Twitter or snap, but it's on guard. Last year, Facebook released Lasso, a short video application. In addition to downloading statistics, Lasso is almost the same as TikTok. According to a report released by sensor tower, a mobile application analysis company, since 2019, 546 million global users haveAppleThe app store and Google play store have downloaded the tiktok app. By contrast, only 420000 users worldwide have downloaded lasso. These data do not include Android downloads in China.
Instagram, a photo-sharing app owned by Facebook, is also said to be developing a feature called "short Film" (Clips) to replicate TikTok's video production feature. Facebook CEO Mark Zuckerberg (Mark Zuckerberg) said at a recent meeting with employees that the company plans to launch Lasso, in markets where TikTok is not yet popular, such as Mexico.
"Tiktok is really the first popular consumer Internet product developed by a Chinese technology giant in the world. It's starting to become popular in the United States, especially among young people. Zuckerberg said.
Facebook has yet to comment.