Liu Zuohu said that the Indian market will becomeOne plusThe second headquarters of the establishment of R & D, sales, services and other complete system. Yiga also plans to invest 1 billion yuan to build the world's largest R & D center in India.
As for the 5g that domestic manufacturers are competing for, Liu zuohu thinks the time is not yet right. But he revealed that there will be 5g in the first Canada in the fourth quarter of this yearcellphoneIt is available and supports NSA / SA dual-mode.
High frame rate screen will be an important trend in the future
On the previous generation of the first plus 7 Pro, the first plus uses a high frame rate screen of 90hz. This time, the one plus 7T series is equipped with a 90hz screen as standard.
"After one addition, we won't do the 60Hz display again, because users can't go back after using 90hz." Liu zuohu said that the 90hz screen is about fluency, which is what Yijia has been pursuing, and it is also the most direct experience for users to use mobile phones every day.
But he points out that the hardware of the screen is only a factor. To achieve a smooth experience, it also involves every software, every dynamic effect. At the same time, it takes great effort to keep the optimization smooth without increasing power consumption.
On the one plus 7 Pro, one plus takes more than one year to optimize the product, which also accumulates experience for the one plus 7T series. This time, one plus developed the depth optimization algorithm of "oneplus Bach algorithm rate" for 90hz screen. The algorithm mainly includes three aspects: redefining the priority of touch and rendering. Now, the response time of each sliding operation is only 40 milliseconds, 38% faster than that of the ordinary Android mobile phone of 60 Hz; rewriting the algorithm from the bottom performance scheduling of the native Android system to ensure that the foreground application can get the strongest performance resource support and the application runs smoothly; in addition, in order to promote the industry high Frame experience, one plus has developed a set of 90hz application certification. At present, more than 500 common applications have completed the test and certification.
"90Hz screens have a huge positive impact on word-of-mouth and sales," Liu said. According to a plus NPS survey, 90Hz became the No. 1 reason for users to buy. "I believe some big mobile phone brands will follow up on 90Hz next year."
In the fourth quarter, dual mode 5g mobile phones were launched in ChinatelevisionProduct in preparation
In the upsurge that domestic mobile phone manufacturers have launched 5G mobile phones, this time the 7T series has not launched 5G. Liu Zuohu believes that this is a matter of timing, not strength.
He said that as soon as Canada established 5g laboratory at the end of 2016. At present, it has 3 5g laboratories, 2 in Greater China and 1 in India. "Do you know how much a 5g lab costs? 100 million yuan, and this is only the investment of laboratory equipment. "
The previous one plus 7 Pro had a 5 gigabyte version, but was only available in overseas markets. At home, Yiga has done a Speed Club campaign, and dozens of fans across the country are currently experiencing 7 Pro 5G versions, but they are not sold in the domestic open market.
Liu Zuohu believes that the second half of next year will be the outbreak of 5G mobile phones, and China may be one of the fastest-moving countries. But Yiga will still position high-end, focusing on flagship, rather than relying on 5 gigabytes of low-end phones to grab sales.
He also revealed that in the fourth quarter of this year, after one plus seven Pro 5g, the second 5g product will be launched and support dual-mode. But he did not confirm whether the Chinese market will release at this point in time.
With the commercial use of 5 gigabytes, the arrival of the era of the Internet of everything has become a consensus. Yiga has previously launched television products in India for up to 99900 rupees (10000 yuan). The domestic market has not been released.
Liu zuohu said that domestic TV products are in the process of preparation, and will also be positioned as high-end mobile phones, providing high-end image quality, sound quality and seamless internet experience. In addition, whether to try more categories such as smart watches is still under consideration.
The second headquarters will be built in India The high - end market still has growth potential.
Liu zuohu also announced the recent achievements of Yijia: according to the data of counter point, Yijia ranked the top four in the global market share of high-end smart phones in the first quarter of 2019, while the market share of 43% in the first quarter of the second quarter of 2019 once again ranked the first in India's high-end mobile phone market.
It is reported that at present, the overseas market accounts for 70% of the total sales volume, and India is undoubtedly the top priority. Liu zuohu's position in the Indian market is Yijia's "second headquarters".
According to him, Yiga will establish a complete operating system in the Indian market, including R & D, sales, services and so on, and many Chinese employees are being sent to India. Yiga is also planning to invest 1 billion yuan in the Indian market over the next three years to build one plus in the world's largest R & D center.
"India is a very potential market. Maybe today's market is not very big, but in the next decade, I believe the potential is unlimited. " Liu zuohu said.
At the top end of the market, he believes Yiga also has the potential to continue to expand market share, such as markets in Europe and the United States outside India. Last year, Yiga teamed up with T-Mobile, the mainstream carrier in the United States, to become one of the few domestic manufacturers to enter the mainstream channels in the United States. "Yiga is still vigorously exploring the markets in the United States, Europe and India. Our share of the entire high-end market is not large enough, and the potential for the future is huge." He finally said.