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Wechat external chain specification will be upgraded: some group bargaining marketing is prohibited

via:新浪科技     time:2019/10/18 23:31:07     readed:75

Four new contents have been added to the wechat external chain rules after this upgrade, specifically: do not use the user's Avatar illegally; do not induce or mislead downloading / jump; do not carry out illegal activities such as friend assistance, acceleration, bargaining, task collection, and do not group illegally.

The above new rules may affect part of the marketing activities carried out in the WeChat ecology, such as the recent relatively hot group activities, some false, fraudulent, raffle nature, the rules are not clear group activities belong to illegal group activities, WeChat will be banned. It is worth noting that friends such as "chop "," help me speed up ", acceleration, bargain and task collection, etc., are classified as illegal activities by WeChat.

In addition, wechat also issued a "ban" on the possibility that some of the external chains might pull the user's Avatar through marketing activities and carry out secondary processing. Previously in the circle of friends spread part of the "download XX can get xx" outside the chain is also prohibited.

The upgraded version of the specification will be formally implemented on October 28, 2019. WeChat reminds users to check and adjust as soon as possible.

At the same time, wechat reiterated once again that the punishment rules of the ladder system were adopted. After the modification of the first illegal link, the application for unsealing could be applied. For repeated, serious or multiple violations, as well as malicious confrontation after the violation, different levels of ladder punishment measures would be taken respectively.

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