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Huawei Guo Ping:VR is expected to be the next smartphone industry this year.

via:新浪科技     time:2019/10/19 13:31:52     readed:926


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He believes that with the difficulties of VR/AR in immersing display, rendering processing, content production, network transmission, perceptual interaction and so on, the new terminal products have been constantly innovated, and the user experience has been qualitatively improved. 5G is highly matched with the industrial rhythm of VR. On the one hand, the continuous development of VR will put forward higher demand for mobile networks, on the other hand, The large bandwidth and low delay of 5G makes it possible for VR applications in mobile scenes, such as online games and panoramic video broadcast. With the 5G commercial deployment, telecom operators will soon start 5G scale construction, the two will promote each other, promote VR out of the industrial trough, 2019 will be the first year of the industrial recovery period.

Guo Ping said that VR / AR is a revolution of human-computer interaction and a revolutionary upgrade of computing power, connection and display. He also introduced Huawei's positioning: to build a good VR / AR highway, from terminal engine, pipeline, to cloud computing, to support the prosperity of the whole industry.

In terms of terminals, Huawei has launched a lighter and thinner VR terminal, Huawei VR glass, aiming at the characteristics of heavier VR glasses and vertigo.

In terms of network, Huawei constructs an all-optical bearing scheme in the field of 5G and gigabit networks to ensure that VR/AR has put forward the new requirement of fast network speed and can not lose data. For the more prominent home network problems, Huawei's new optical cat can automatically identify that users are using VR services, provide targeted gigabit bandwidth security, and bring better VR experience to users.

In the aspect of cloud computing, Huawei's Kunpeng / Shengteng computing platform based on Arm architecture can avoid 40% performance loss caused by the migration of VR software to the cloud, and become the support of many VR/AR applications.

The development of VR/AR also needs the whole industry to work, through the work of standards and alliance, to construct the overall technical structure and interface specification, to reduce the cost of development and interconnection, and to solve the common problems in the industry. To this end, Huawei set up iLab,XLabs and other laboratories, released VR OpenLab industrial cooperation plan to accelerate industrial development.

In view of the shortage of VR content, which puzzles the industry at present, Huawei combines the understanding of VR users and the actual deployment experience, and puts forward the "three-tier framework" of VR to expand the content supply. For a large number of games, application developers need convenient tools, Huawei provides developers with "once development, arbitrary access" in the form of Cloud VR.

Finally, Guo Ping said that the commercial success of VR / AR requires win-win industrial cooperation. Huawei hopes to work with its partners to build VR / Ar into the next intelligencecellphoneIndustry. (Jun Zhang).

The following is the full text of Guo Ping's speech:

Good morning, ladies and gentlemen. It is a great pleasure to attend the World VR Industry Congress.

Over the past 20 years, the Internet has brought tremendous changes to our lives. If we compare the Internet system to the information superhighway, various applications are all kinds of vehicles running on the road. The telecom operators are the operators of the superhighway, and Huawei is one of the main builders of the global information superhighway. We are entering the 5g era. 5g business in neighboring countries has exceeded 1 million users in 69 days, of which VR users account for 45%. VR / AR will be the first 5g application. Huawei hopes to work with industry partners to build an "information highway" of VR / AR to support the prosperity of the industry.

I. VR / AR is the revolution of human-computer interaction experience

VR/AR is the next generation of experience revolution and computing platform, is the fusion of digital world and physical world, is a revolutionary upgrade of computing, connection and display. VR / AR will open the era of immersive experience, break through the limit experience of plane vision, enter the stage of three-dimensional space experience and introduce more sensory dimensions, including tactile and so on.

VR / AR is not the revolution of display, but the revolution of human-computer interaction.

Second, VR industry is in the period of industrial recovery, matching and promoting each other with 5G industry.

After experiencing the peak of industrial hype, the VR industry fell to a low in 2017. Now, the innovation of VR terminal products and the commercial deployment of 5g are pushing it out of the industrial low. 2019 is the revival period of the industry.

The 5G and VR industry rhythm are highly matched. Practice by a South Korean operator shows that 5G and VR overlap 45%. VR demands higher demand for mobile network, while 5G of high bandwidth and low delay makes it possible to apply VR in mobile scene. Telecommunication operators are about to launch the construction of 5G scale, both of which will promote each other.

VR / AR will unleash unlimited potential. Please watch a video below.

Third, virtual technology creates realistic value

Virtual reality is the new reality.

Most of the future ornamental content does not have to be present in person, and the interactive experience will be gradually replaced by VR/AR.

IV. VR enters the "comfortable stage" with 5g

The VR experience is entering the comfort phase. In the 70th anniversary celebration of the National Day just past, the communication organization has set up VR seats on both sides of Changan Street, and the audience can see the parade for the first time through VR, which can be appreciated from the high point of Changan Street, from the angle of sticking to the ground, or from the angle of viewing the podium.

VReducationIt's being popularized. With VR, students in remote villages can take glasses to study the geography and geomorphology of Australia in a short distance, and can also travel through the human body to learn the transmission of blood in the human body. This kind of experience greatly improves learning interest and is gradually applied to engineering training and other fields.

Five, AR is a big business.

AR is a bigger business than VR. After several years of "user cultivation", AR has not only made progress in leisure applications, but also entered the stage of industrial practice. Taking Huawei as an example, we have incorporated more than 20 AR applications with practical value into the production process. Engineers sum up the value of Ar as three visual "data visibility, knowledge visibility and experience visibility".

The imagination space of AR application is huge, some foreign operators even use AR to train shop assistants how to deal with robbery, and use virtual reality to let employees learn how to deal with emergencies.

Vi. technical difficulties of VR / Ar are being overcome one by one

VR is not a new technology in itself, says Negroponte, a famous professor at MIT. He has been focusing on VR, in recent years since 1969. It is technological advances in other adjacent areas that have brought VR/AR into the public's attention.

VR / AR covers five related technical fields, from display to content. These difficulties are being overcome one by one.

For example, in the field of immersive display, the plane is displayed to the4KThe / 8 K stage has approached the visual limit, and VR/AR drives the accelerated innovation of new display screens and optical modules.

In the field of network transmission, to meet the low delay experience of VR / AR transmission, network slicing and edge computing, chip transmission technology has become a hot spot of innovation.

VII. Positioning of Huawei.

As a technology supplier, Huawei's positioning is to break through various technical difficulties, build a good VR highway, from terminal engine, pipeline, to cloud computing, and support the prosperity of the whole industry.

VIII. Terminal: Huawei VR Glass glasses reconstruct Vision

As you know, young people are seeing less and less nowadaystelevision。 They spend more time on mobile phones, but the experience of large screen is not satisfied by mobile phones. VR will replace the large screen and give people a personalized immersive space.

In the future, VR/AR terminals will gradually introduce more voice, gesture and other interactive methods to further liberate our hands. The lighter, thinner and cooler Huawei VR Glass will lead the way.

VR / AR occupies people's eyes and enhances audio-visual senses, which may be the last hard screen used by human beings.

9. Network: all Optical Network, VR Optical Cat, experience guarantee for AR/VR

AR / VR service puts forward new requirements for the network: the network speed should be fast and data should not be lost. For this reason, Huawei has built an all-optical network solution architecture to guarantee.

Home network problem is the most prominent, we are assisting operators to solve the last 1 meter experience security. Huawei has also designed a new optical cat that recognizes that users are using VR services and provides targeted gigabit bandwidth security.

Tomorrow afternoon, we have further information on VR light cat product launch. Welcome to participate.

10. Cloud: Kunpeng / Shengteng-VR/AR Natural Computing platform

Finally, services in the cloud.

As you know, after the network speeds up, the VR content will be placed on the cloud in the future. Just as it was popular for netizens to download videos 20 years ago, almost all of them are on demand now.

Computing power is involved in the cloud on VR software. At present, most of the applications are developed based on arm. To the cloud, instruction translation is required, and there is a performance loss. Huawei's Kunpeng architecture is a natural computing platform for VR applications, avoiding 40% performance loss caused by this handover.

From the cloud to the edge, Huawei Kunpeng / Shengteng will become a powerful support for many applications.

Xi. Win win cooperation to accelerate the development of VR / AR industry

The development of VR/AR needs the whole industry to work hard to construct the overall technical structure and interface specification through the work of standards and alliance, to reduce the cost of development and interconnection, and to solve the common problems in the industry.

Huawei also set up labs such as iLab and xlabs, and released VR OpenLab industrial cooperation plan to accelerate industrial development.

Twelve, three-tier content structure: expanding content supply

At present, the biggest pain point of VR is the extreme lack of content sources. There are millions of mobile applications, while there are only thousands of high-quality VR content in the world.

Based on the understanding of VR users and the actual deployment experience, Huawei puts forward VR "three-tier framework" to expand the content supply: 1) 2D to 3D, to do mass content base for VR products; 2) to add social attributes to allow VR games, VR education and other applications to realize online; 3) to carry out regular VR live broadcast to attract new users and promote activity.

XIII. Let developers: one time development, arbitrary access

In addition to film and television content, a large number of games, application developers need convenient tools.

In Huawei, we provide developers with "one-time development and arbitrary access" in the way of cloud VR. In the past, programmers need to develop multiple versions for various hardware platforms, which is difficult to adapt. Huawei is building a common content development API to solve the development pain and operation pain, so that the application can adapt to more users.

Facing the future, Huawei remains committed to the construction of the information superhighway and hopes to work with partners to build VR/AR into the next smartphone industry.

Thank you.

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