Nearly five years after apple (aapl) was officially launched in the u.s., the latest data from emarketer shows that apple (aapl) has overtaken starbucks to become the most-occupied mobile payment platform in the u.s. with 30.3 million users,47.3% of the u.s. mobile payment market, exceeding starbucks'25.2 million (39.4%) and google pay'12.1 million and samsung pay's 1080 million.
In the report, eMarketer explained that Apple Pay was growing in the U.S., largely because of its broader use of NFC payments. Apple Pay's NFC payment is better than Starbucks's two-dimensional code payment, as the new POS system that supports the two-dimensional code payment in the United States is relatively slow.
In addition, despite its early launch, Starbucks accounted for about 40 percent of the mobile payment market, but because it can only be used in Starbucks stores, this limits some of its growth potential. On the other hand, since Apple Pay, was launched in the United States in 2014, more than 2500 banks have joined in the United States, more than 700,000 online stores have accepted Apple Pay, and more merchants and apps are joining the ranks every day. It is expected that 70 per cent of retail stores in the United States will use Apple Pay. by the end of 2019.
The total number of people using mobile payments in the United States rose 9.1 percent to 64 million in 2019, accounting for nearly 30 percent of U.S. smartphone users, eMarketer said. Figures from PricewaterhouseCoopers in April showed that the popularity of mobile payments in China had reached 86 percent, ranking first in the world.