This is mainly due to the huge demand for the new iPhone (mainly iPhone 11), andAppleThe continuous growth of service business.
The investor report also said:
Apple's recent price cuts for iPhone XR models and the launch of the iPhone 11 series, according to third-party dataMobile phoneMeasures such as zero down payments on the iPhone discount plan may also play an important role in boosting consumer demand for iPhone. Apple's revenue growth in China is likely to return to normal and may rise seasonally; we expect both AppleCare and Apple Music to follow this trend.
Cowen expects Q4 iPhone shipments to reach 69 million units in 2019, slightly higher than the previous forecast of 63 million units. Moreover, the iPhone 11 series will be the main model.
Win-win between sales and stock prices
In fact, Cowen's preference for the iPhone 11 is not groundless.
It is reported that after the launch of the iPhone11 series of new aircraft, iPhone sales in the United States and India were higher than in the same period last year; the same is true in China-according to the Beijing News, the sales of iPhone11 in Tmall on the first day of pre-sale increased by 335% over iPhone XR, and in theJD.COMPre-sale sales rose 480% from a year earlier.
Moreover, within a dozen days after its launch, iPhone 11 became the king of tmall's mobile phone sales in September. According to the sales data of JD's proprietary flagship machine in September, the iPhone 11 ranks first with about 383000 units, twice the number of the second iPhone XRS; by contrast, the pricey Pro Series is flat. Tmall platform, iPhone 11 sales also ranked first, but did not disclose the specific number.
By October 1, it had been reported that Apple had increased the number of orders for the iPhone 11-Apple asked suppliers to increase production of the iPhone 11 by about 10 percent, according to the Nikkei Asia Review, which means the iPhone 11 will increase production by 8 million units.
The release of these three new machines, as well as the strong performance of iPhone 11, also helped Apple's stock price to "keep rising" and once refresh its history.
Apple closed at $223.59, or 2 per cent, on September 11, when it unveiled the iPhone 11 series of phones and a number of new products at its autumn launch. By October 10, Apple had a fresh history of $230.45. Two days later, Apple closed at $236.21, up more than 2 per cent, with a total market capitalisation of $1.07 trillion, the highest since it went public. At the same time, Apple's market capitalization exceeds that of Apple.MicrosoftIn 2005, he returned to his position as the number one market value in the world.
"Low price" to save apple?
There are actually many factors behind the iPhone 11 explosion. For example, many iPhone 6, 7 series users have entered the switch cycle; according to statistics, there are still about 100 million iPhone 6 users waiting to change the machine.
Another factor that can't be ignored is that the price reduction of iPhone 11 series has ended the annual rise of new iPhone machines. This is even more obvious on iPhone 11. Compared with the corresponding product iPhone XR released in the same period last year, iPhone 11 has one or two CPUs in the industry, one ultra wide angle camera, and a front camera. After upgrading, the price is 1000 yuan lower than the former. The move was interpreted by the outside world as sincere to the Chinese market, and the high cost performance also made the iPhone 11 the best choice for many consumers.
Above is A13 chip of iPhone 11 series
Wu Yiwen, a senior analyst at Strategy Analytics, a market research firm, also said the naming of iPhone had also changed this year, with iPhone 11, which inherited the positioning of the iPhone XR entry model, abandoning the suffix (XR), which consumers consider to be "cheap" phones, to some extent fueling their enthusiasm for buying.
In any case, the iphone 11 has done well in fulfilling apple's "mission "; however, it's worth noting that, as a rule, iphone sales will grow faster in a short period of time after previous fall launches, and the trend may slow in november.
Moreover, when 5g is about to land, many manufacturers have launched 5g mobile phone market; the lack of iPhone 11 series in 5g will more or less affect its long-term sales. Therefore, consumers should be cautious about the popularity of new iPhone models, and it remains to be seen whether this phenomenon can be translated into a stable increase in shipments.