On November 7, 2019, Jingdong officially held the opening conference of the first Jingdong electric super experience store in Chongqing, and plans to open on time at 0:00 on November 11.
In the trend of consumption upgrading, consumers are not only satisfied with brand and price factors when they purchase bulk household electrical appliances, but also the real consumption experience becomes an important driving factor of purchasing power. Chongqing Branch of Jingdong electric super experience store is the largest electric experience store in the world and the first electric experience center with 5g signal coverage in the world. Its business scope covers products such as smart home appliances, mobile phone communication, it digital, home life, parent-child mother and baby, daily necessities, etc. at the same time, there are also novel products such as artificial intelligence black technology, cutting-edge and intelligent displayed in the market, creating an unprecedented in-depth experience and completely changing the public's awareness of offline retail.
Jingdong electric super experience store Chongqing store is located in the water port functional area of Liangjiang New Area free trade port of Chongqing, adjacent to IKEA and outlets shopping center, with a building area of nearly 50000 square meters, 7 junior college areas, 55 interactive experience areas, operating all kinds of cutting-edge and intelligent cool and electrified goods, including home appliances, digital, computers, communications, etc., and the most complete zero The sales scene and many catering and entertainment projects fully meet the different needs of consumers for shopping, playing, touching and buying. The comprehensive integration of online and offline also makes the deep experience and purchase of products no longer limited by time and space.
Thousands of top electrical brands in the world, including apple, Huawei, Intel, Midea, Haier, Gree, Oxfam, Philips, Hisense, Konka, Skyworth, TCL, Changhong, Sony, Panasonic, Dyson, Ge, Siemens, Samsung, oppo, vivo, Lenovo, Dell, HP and Epson, are gathered in the super experience store of JD electric in Chongqing, and are specialized in brand In the way of hall and theme experience area, flagship products of all brands are introduced into the store for consumers to take the lead.
Jingdong electrical appliance super-experience store integrates the technology, intelligence, power flow and fun into a whole, stimulates the recessive demand of the consumer through the scene display and the depth experience, increases the brand viscosity by improving the user experience, and further realizes the consumption promotion of family life. In addition to the world's largest and high-quality Apple Authorized Reseller Experience Store, Microsoft's Future Intelligent Life Experience Office, the first full-scene experience store in the Southwest, China's first GE appliance experience store, China's first Nestle's Scooby X Starbucks Home Coffee Experience Library, In addition to the first authorized offline experience store of ngineot No.9 in China, an immersive life experience scene such as a gourmet kitchen area and a baking classroom area, an acousto-optic enjoyment high-tech life experience hall such as a panoramic sound hall and a light-shadow gallery, and a 5G experience, a 3D printing, an unmanned vehicle and a competing game experience area, The special experience area, such as the Chongqing miniature landscape photography sand table, is the coolest form with the experience area of all kinds of new and strange electric products.
This is not only a super interactive experience center with super large area and excellent experience, but also a hypermarket integrating the black technology of JD retail. It has broken through the barriers of multiple formats and categories, realized the deep integration of online and offline, made the immersive experience and purchase of products no longer limited by time and space, and made the on-site consumption of consumers relaxed and comfortable. The number of products that can be sold in the store exceeds 200000, realizing the best experience of online and offline real-time purchase. Through JD's own scientific and technological means, with the help of cloud shelves and other applications, the online and offline prices of goods sold in stores are the same, so as to achieve real price transparency. Consumers can place orders independently at any time by scanning the code of small programs, which is more convenient and affordable at the same time. The store provides integrated delivery and installation services for household electrical appliances; from design to product selection to final installation and after-sales one-stop solution; for small goods, there is a warehouse, and consumers can choose to deliver goods online or pick up goods directly after purchase.
Through the new immersive experience of the whole scene, Jingdong electric super experience store has realized the deep experience improvement of electric consumption. For example, which washing and drying machine is more suitable for your family needs? How large is the 75 inch flat panel TV suitable for the living room? How far is it from the TV that is most comfortable visually? What's the difference between wall breaking machine, juicer and blender? In the super experience store of Jingdong electric appliance, consumers can find the answer by themselves through on-site experience. Other people's feelings can't replace their own feelings, only the one that suits them is the best. With nearly 50000 square meters of deep experience space, Jingdong electric super experience store will enhance the shopping experience to an unprecedented height. This kind of electrical stores that really satisfy consumers may be just the new offline channel format that the domestic and foreign retail industry has been waiting for a long time.