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HTC Wang Xuehong: be a good starter in the new VR track, not afraid of failure and keep going

via:驱动之家     time:2019/11/10 13:03:57     readed:100

htcWang Xue HongHTC

Wang Xuehong, who loves marathons, told reporters that HTC is still at the beginning stage if technological innovation is regarded as a marathon, because if it doesn't advance, it will retreat.

From the cell phone to the

As chairman, she led HTC in creating mobile phones

Since 2015, Wang Xuehong has focused on the new VR field. In March 2015, HTC launched HTC vive, a headworn virtual reality product jointly developed by HTC and valve, a video game manufacturer, at MWC Barcelona. HTC announced its official march into VR industry.

Wang Xuehong said in response,

According to previous reports, HTC's new CEO Eve

Summing up HTC's current predicament, he also pointed out that this stems from

If HTC's transition from mobile phone to VR is not a transformation, then

According to a previous report by Global Network Technology, Wang Xuehong proposed at the 2018 World Mobile Communications Congress (MWC)

She revealed the opportunity to work with the Louvre.

Through VR technology, the Mona Lisa: cross boundary vision provides a new perspective for visitors to appreciate this masterpiece of Da Vinci, that is, visitors can not only immerse themselves in the world of Da Vinci and his artistic creation, but also combine mobile image, sound and interactive design to interact with paintings in virtual space.

In the 7-minute immersive experience, the experiencer will enter the Salle des? Tats (Hall) of the Louvre, the eternal home of Mona Lisa, through vive cosmos, the latest VR head display of vive. At the beginning of the experience, participants will find themselves behind a group of people who are enjoying the work. Then, with the gradual disappearance of the crowd and the gradual disappearance of the glass protective cover around the painting, the experimenter can go to the painting side for close viewing, and carefully observe the vivid details of the work, including the texture of the wood painting board seen through the oil painting layers, as well as the cracks and repaired traces of the board.

At the same time, the experience will lead the audience to explore Leonardo da Vinci's most famous artistic techniques.

In her eyes, HTC's vive reality is a new technology landscape different from the era of smart phones. As the symbol of HTC vive: human, technology and imagination are the three cornerstones of vive reality.

It was previously reported that 2016, which was seen as the first year of VR, failed to lead VR to a real transition. After the hustle and bustle, the bubble burst, and VR, who had just taken a big step forward, took more than half a step back. Industry analysts said this is not accidental, objectively speaking, the VR outbreak was pushed to the tuyere under the power of capital, but because of ecological weakness, there is no business closed loop, and ultimately can only stay in the concept.

However, the arrival of 5g brings VR closer and closer.

On October 31, the Ministry of industry and information technology, together with China Telecom, China Unicom, China Mobile and China Tower, announced the launch of 5g business, marking China's official entry into the 5g era.

She further explained that

VR needs ecosystem

According to the reporter, HTC strives to break VR technical barriers from hardware, platform and content. Wang Xuehong felt that it was very necessary to establish an ecosystem of hardware, software and content. For example, taking "Mona Lisa: cross boundary vision" as an example, from October 24, its home VR experience will also be launched on viveport infinite member subscription library and other VR content platforms, including mobile VR platform based on IOS and Android system.

In June this year, Wang Xuehong pointed out in HTC's business report that HTC has set up a new Department to provide VR solutions for enterprise virtual reality. Different from selling hardware only in the past, HTC has been repositioned as a complete ecosystem enterprise. Instead of focusing on software and hardware integration, it will expand to content creation and platform establishment, and bring VR enterprises with high added value services The integration plan is provided to the partners, hoping to create a new model that can increase revenue and profit in the medium and long term.

In the interview, she told reporters,

She pointed out that in terms of hardware, HTC is committed to creating a VR ecosystem. It has been working in the VR field for many years, with strong hardware support, and has recognized the world's leading VR equipment. In terms of platform, HTC has been building platform in recent years, integrating hardware and platform, and will continue to do so in the future. In terms of content, content is an important area to promote the development of VR. At present, HTC has a lot of content achievements in the fields of entertainment, education and medical care. But how to make content better and faster? Enabling young people to do better content? This is where HTC needs to continue to strengthen.

Wang Xuehong admitted that the popularity of VR still faces many difficulties:

In this track that needs long-term capital, human resources and R & D investment, HTC undoubtedly undertakes the early exploration of profit model, the sustained large investment and the sense of mission of the team led by Wang Xuehong.

The New York Times once called he

As a marathon enthusiast, she describes herself and what HTC calls

Finally, Wang Xuehong summed up himself:

HTC王雪红:做好VR新赛道上起跑者、不怕失败坚持下去

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