268 billion 400 million! In 2019, the total turnover of tmall double 11 broke the record again.
In the carnival of emptying shopping carts, Alibaba's digital economy brought about a commercial event of social resonance. As Ali's intelligent information service platform, UC goes straight to Tmall Shuang11. it uses the new mode of full-form content e-commerce, such as graphics and text, small video, short video, live broadcast and so on, to provide users with good content and new content.
According to the data, the exposure of UC tmall double 11 related content is nearly 40 billion, the number of participating users reaches 110 million, and the volume of mass high-quality content with goods has contributed to the total number of orders reaching 1.355 million. Stars and Taobao talents lead the live broadcast of thousands of good products, bringing a new way of content interaction, such as pictures and texts, small video with fire food, personal care and other categories of popular money.
More than 10, 000 content creators participate in UC at the new consumer home built by Tmall Shuang11
Full form content e-commerce, pop-up products emerge
Entering the eleventh year of Tmall Shuang11, continuously upgrading commercial infrastructure, Taobao live broadcast has become a new brand growth point and business standard. UC content platform this joint Taobao live broadcast, building thousands of live broadcast
Li Jing, Qian Feng, Li Chen and other leading stars published the list of private houses. Weiya, Li Jiaqi and other live celebrities lit the atmosphere of cutting hands. The invincible jadeite appraiser, village head successor bengge kaibeng, Yimeng mountain native products and other featured anchors showed their personal charm of singing in the live broadcast room. They brought fire jewelry, native products and other categories in UC.
The live broadcast brings a brand-new good content interactive mode to the user, and the content of the small video and the text and text also has a number of explosive products, in particular the consumption enthusiasm of a large number of male users is mobilized. The master of the intelligent small household electrical appliance.
Data show that snack nuts, cleaning and washing, rice noodle grain and oil has become the UC content ecommerce TOP 3 transaction category, home-based UC life talent chopping hands the highest. Among them, Xiaomi has nearly 30,000 razors and nearly 10,000 daily nut gift bags.
It is the first time to open the full form content with goods. Users experience the rich and diverse good content in new form, new theme and new angle in UC. More rich content and good goods are displayed in front of users, enjoying the tmall double 11 with good purchase and low cost.
10000 creators bring goods to meet the biggest growth opportunity of the whole year
More than 200000 brands in the world have launched the largest discount in the history, with more than 10 million discounted products and more than 1 million first-line new products. UC content creators took advantage of the explosive power of tmall double 11 to usher in the largest growth opportunity of the whole year.
Science and technology, fashion, health, sports, food and other content creators covering the whole category, make up the UC
Tmall Shuang11 period, daily skin care foundation, the sound of the times calls us, the wind of small grass to become UC platform with goods on the transaction TOP creator. At the same time, Tmall Shuang11, as a focused business event in the whole society, UC led the head creator deep into the cat evening scene, rookie logistics warehouse, Tmall transaction data Dabing and other double 11 front and behind the scenes.
In the era of digital economy, Alibaba has built business infrastructure, tmall double 11 connects global brands and all users, promotes new consumption with new supply, and creates and meets the demand upgrading of consumers. With the commercial power of tmall global 11, UC gives better content and new content greater liquidity, and builds the most valuable content platform with continuous innovation, so as to create a better new way of life for users.