On November 15, 2019 Lenovo China consumption strategy product conference and channel conference was held in Beijing. At the meeting, Zhang Hua, vice president of Lenovo Group and general manager of consumption business in China, reviewed the remarkable achievements of consumption business in the 35th anniversary of Lenovo Group, announced a new strategic layout of customer direct 3 * 3 consumption, helping to promote the continuous growth of consumption business and comprehensively surpass it! At the same time, Lenovo has reached strategic cooperation with the Palace Museum Cultural and creative industries, which has brought a number of joint Palace Museum IP products; it has also released Lenovo personal cloud storage and Lenovo Z6 Pro 5g version and other new products to meet the practical needs of users.
Surpassing and moving forward, two major transformations help the consumer business achieve remarkable results
This year marks the 35th anniversary of the founding of Lenovo.
Not only that, the Lenovo member center position with direct customer as the core and the new retail monopoly system position have also achieved phased results. Up to now, Lenovo registered members have exceeded 90 million, the number of monthly active users more than 12 million, super hardcore fans more than 2 million;
Zhang Hua, vice president of Lenovo Group and general manager of China consumption business department
The 3 * 3 strategy of customer direct consumption business, Lenovo opens a new journey of consumption business
The phased achievement of Lenovo's consumer business is not the end, but a new starting point for the journey of intelligent change. Zhang Hua put forward the next strategic layout of Lenovo consumption.
Highlight the customer direct consumption business 3 * 3 strategy
First of all, the core of the product force is the construction of the siot2.0 ecosystem, which will focus on the four scenes of intelligent health, intelligent safety, intelligent education and intelligent entertainment, and focus on breaking through strategic products. The multi-point blooming and complete layout of sIot products, the IP based shaping and cross-border combination of leading PC fields are all the embodiment of product strength building. The core of marketing force is the whole network marketing, which Zhang Hua described as a set of closed-loop system of precise operation, including three links of momentum, detonation and fission, driven by two self driving wheels. After being ignited, the member operation system will enter into the fission stage. Through flow fission and scene fission, users will be precipitated and membership pool will be enlarged to form a marketing closed-loop. In terms of the interpretation of retail power, Zhang Hua said that we should vigorously promote the integration of the whole network, combine Lenovo member center, smart life store and lebai mall, and constantly promote innovation, activation and transformation through continuous operation, store marketing and lebai marketing, so as to build a new retail system.
The core of marketing is the whole network marketing
The synergy of the three core forces of product force, marketing force and retail force is realized through the intelligent engine among the three cornerstones. The scheduling of the core intelligent middle platform of the intelligent engine can realize the accurate touch of the user's full contact, the full channel sales transformation, the intelligent service, the member operation and transformation. Zhang Hua also focuses on the intelligent service through the video, which is not only the after-sales maintenance service in the impression of many people, but also the intelligent service and personalized service based on the whole journey of customers, so as to achieve the ultimate satisfaction beyond the expectation of customers. The customer direct 3 * 3 strategy will help Lenovo's consumer business continue to grow, surpass expectations, surpass itself, surpass the general trend, and open a new journey for Lenovo after the age of 35!
The pioneer of intelligent field, Lenovo strategic product release
Brand new consumer business strategy catalyses the landing of brand new products. At the meeting, Wang Chuandong, vice president of Lenovo Group and chief marketing officer of China, and Yu Aijing, deputy general manager of Beijing Cultural Investment Group, and Lou Wei, vice president of the Palace Museum jointly proposed that Lenovo reach strategic cooperation with the Palace Museum's cultural innovation, on-site displayed a number of joint products of Lenovo and the Palace Museum's cultural innovation, giving the products more cultural connotation attributes.
Lenovo ╳ Forbidden City Cultural and creative strategic cooperation
In addition to the inheritance of history, there is also the wisdom of the future. Gao Zheng, senior director of consumer SIoT in Lenovo China, released the first Lenovo intelligent home serve
Gao Zheng, senior director of Lenovo China consumption sIot, released Lenovo personal cloud storage
Finally, Chen Jin, general manager of Lenovo's mobile phone business in China, released a new generation of 5G flagship products with Qualcomm Snapdragon X505G modem and Cellong 855.
Chen Jin, general manager of Lenovo China mobile phone business department, released Lenovo Z6 Pro 5g version
This year is of great significance to Lenovo. As the leader of China's science and technology enterprises, Lenovo's consumption has experienced a bitter battle and achieved many stage results. In the wave of intelligence, we believe that Lenovo's consumption business strategy and the continuous landing of consumer products can be a new starting point for Lenovo to meet more victories, to achieve customer expectations, its own achievements and the industry's general trend The more we believe in the future.