The reason is unknown.
Recently, some foreign media found that the "rating and comment" function of Apple store online store was removed, and the comments and rating information left by the users are no longer displayed at the bottom of the details page of all products on sale. This change is almost applicable to Apple store online stores in different regions of the world.
According to the information obtained from time machine on the website, Apple seems to have implemented the change since November 17, but Apple has yet to explain why it removed the rating and comment functions.
For most consumers, in addition to obtaining product information from the official product details page, the comments given by the purchased users are also a major source of information, which can provide higher authenticity reference value for the buyer, especially in the apple store, which provides higher unit price goods, the buyer may only need more information, not less 。
Foreign media pointed out that it is not uncommon for Apple's products and accessories to receive adverse customer comments in the apple store online store. For example, Apple's lightning to 3.5mm headphone jack adapter has won more than 700 one-star ratings.
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