Recently, Maxim group pointed out that the retention rate of Apple's iPhone series products is declining. According to the agency's data, the iPhone's installed user churn rate rose to 9%, while the inflow rate fell to 7% from 13% in 2107. At the beginning of last month, consumer research companies in the United States also noticed the problem.
In China, Apple's problems may be more serious. According to quest mobile, in the first half of 2019,Nearly half of Apple's users choose to switch to Android instead of IOS. According to the survey, Huawei was chosen by 27.8% of the Apple users who turned to Android.
In recent years, due to the increasingly saturated Chinese market, low-end mobile phones get high-end functions, high-end mobile phone prices and other reasons, the global smartphone market is showing a weak trend. The impact on mobile giant apple is more obvious, but it does not mean the decline of apple. In fact, Apple's sales of tablet computers, smart watches and smart headphones are still outstanding.
With the arrival of 5g, Apple's user loyalty in the Chinese market has declined significantly. More and more users choose to invest in Huawei, which also makes the smartphone market next year full of uncertainty and uncertainty.