In 2018 CCTV Spring Festival Gala, Taobao issued 600 million yuan red packets, in 2019, Baidu increased this figure to 900 million, and in the upcoming 2020 Spring Festival Gala, as an official partner's quick hand, will sprinkle 1 billion red packets on the same day, and then a new high!
The fast hand has already announced the exclusive interaction and cooperation with CCTV Spring Festival Gala in 2020, but has not announced the specific red envelope plan.
According to media reports,The fast acting CCTV Spring Festival Gala programme has been finalized in mid December, and the red envelopes will reach 1 billion yuan on the day of Spring Festival Gala.
In addition to cash envelopes, fast hands will also be distributed.A large number of e-commerce vouchers and physical productsIt is also linked with the fast business operators. It is also the first time the national audience has watched short videos in the history of Spring Festival Gala.
This Spring Festival Gala interactive activity, Kuaishou will invest hundreds of people R & D team, founder and CEO Suhua, co-founder Cheng Yixiao has also been closely involved in the formulation and screening of the plan.