According to the latest data from sensor tower, Apple's app store , created a new transaction record on Christmas day. On Christmas day, global consumers spent $277 million on Google play store and app store, up 11.3% year on year. Among them, consumers spent a total of $193 million on the app store, an increase of about ԡ 16% compared with the same period in 2018, far exceeding the growth rate of Google play by 2.7%.
As far as category is concerned, game is the main consumption point of most consumers this Christmas. It is worth mentioning that the main expenditure of mobile devices is about $210 million, and it is concentrated on game products, which account for 76% of the total revenue of Google's play store and app store, with a year-on-year growth of about 8% and an increase of more than $195 million. The festival also boosted the enthusiasm of players to top up their consumption in the game, among which Tencent Tianmei studio ranked first with the in-game revenue of $8.5 million of pubg mobile, an increase of 431% compared with the in-game revenue of $1.6 million of Christmas 2018.
Among the non game expenses, Disney + and other entertainment applications account for the largest proportion, among which tinder ranks the first in non game applications, with a total revenue of 2.1 million US dollars.
In the United States, the consumption growth rate of app store and Google play store is slightly lower than that of the same period last year, and the expenditure of consumers on applications is 4.8% higher than that of the same period last year. But globally, Google's play store and app store are growing at an annual rate of 11.3%, with consumers spending more than $80 million on both platforms, up from $76 million at Christmas 2018.
Because people will receive new things during the festivalIPhoneAnd itunes gift cards, so Christmas has always been a big day for the app store. AndAppleThe company's historical figures are actually slightly lower than sensor tower's estimates. Apple said that during the holiday period in 2018, from Christmas Eve to new year's Eve, Apple's app store sales exceeded $1.22 billion. It is believed that the app store in the holiday season 2019 will also have record sales figures from the official.