Yesterday Taobao official micro-notice
It is understood that this is the second strategic cooperation between Taobao and the Spring Festival Gala, and Taobao has become the only strategic partner in the history of the Spring Festival Gala.
It is reported thatThis year, Taobao will empty the shopping cart for 50000 consumers, 50 times of that in 2018. It will subsidize 10 billion yuan for Spring Festival Gala, 1 billion yuan for Spring Festival Gala, and 2 billion yuan for the whole Spring Festival period, making it the largest exclusive e-commerce subsidy in the history of Spring Festival Gala.
In addition, Taobao for the Spring Festival Gala to create the first in history
From January 20th to 23rd, Juhua will subsidize 200 million yuan every day. On the night of Spring Festival Gala, juhuasuan will subsidize another billion yuan, and Taobao will empty 50000 shopping itemsVehicle.
In 2018, Taobao and CCTV Spring Festival Gala reached an exclusive interactive cooperation. During the Spring Festival, a total of more than 1 billion cash red envelopes will be distributed, and users can grab red envelopes while watching programs.