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Interview with Lenovo PC vice president of marketing: folding screen PC will not sacrifice screen quality for price

via:CnBeta     time:2020/1/11 21:34:02     readed:94

At CES this year, Lenovo brought the world's first folding screen PC ThinkPad X1 fold. Following the debut of ThinkPad X1 fold in May 2019, at CES 2020, Lenovo announced that it would officially go public in mid-2020.The notebook is equipped with OLED screen from LG display, with 13.3-inch screen expansion, Intel mixed architecture Lakefield processor, windows 10x system and 5g network support.

It is understood that because the screen of ThinkPad X1 fold is as thin as a piece of paper, in order to enhance the impact resistance of ThinkPad X1 fold screen, Lenovo pasted two carbon fiber-reinforced frame plates on the back of the screen respectively. When the screen is hit, the elastic carbon fiber board can absorb a part of the force, thus protecting the screen. In addition, the surface of the screen is covered with a protective layer, which can prevent the screen from being scratched by hard objects such as nails.

In the process of using, the middle part of the screen will be folded back and forth, so it is easier to damage. In order to solve this problem, Lenovo adopts a cradle like design at the screen fold. When the screen is folded, the hinge system can bend the fold to protect the screen, which is the same way as Motorola Razr. In addition, the outer frame of ThinkPad X1 fold is made of alloy and carbon fiber, and the silicon material is used to provide internal support for the computer, while the back of the computer is used with a leather protective sleeve.

According to David Rabin, vice president of business marketing for personal computers and intelligent devices of Lenovo Group, ThinkPad X1 fold has been tested and adjusted many times, and has undergone 30000 fold tests, fully ensuring that the product can meet the user's needs.

As for the positioning of this product, Tom Butler said that this is an open product. First of all, users who are very keen on technology are one of the target users of the product. In addition, business people who often travel around the world have a high demand for portability, and this product can meet them well. In addition, because of the small size of the folded computer, it is very convenient to carry and use the product, even if only a small bag is taken during the moving process. In some very crowded occasions such as trains and buses, this product is very small in size and takes up less space, which is also a great advantage.

The overseas sales price of ThinkPad X1 fold is $2499 (about RMB 17287). To this, Tom Butler said that the price of $2499 is based on the cost and the expectation of the market, and will not sacrifice the quality of the screen to match the price. The current price is within the range easy to accept by consumers. Lenovo wants more people to buy and experience the product in person, so as to better support the subsequent development of the product.

It is understood that ThinkPad X1 fold will be available in the middle of this year. In addition, David Rabin also revealed that the PC supporting 5g will be available in 2020. In the next few years, more 5g PCs will be put on the market.

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