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Exclusive interview with Sony Takahashi: X1 chip will be popularized throughout the line 8K will not be stranded

via:新浪科技     time:2020/4/3 17:39:48     readed:110

Sony China recently held a spring 2020 TV new product conference in the form of online, officially announcing the detailed technical specifications and part of the price of the new product. After the meeting, Sina interviewed many senior executives such as Gao qiaoyang, chairman and President of Sony China, focusing on the impact of the epidemic on Sony China and the latest product planning.

索尼中国董事长兼总裁

Gao qiaoyang, chairman and President of Sony China

On the epidemic situation: Sony China has recovered to 90% of its production capacity

Gao qiaoyang revealed that up to now, Sony's factory in China has recovered to 90% of its production capacity, but some parts are imported from overseas. Malaysia, Thailand and other places recently asked to close the factory, which has a certain impact on the production of Chinese factories, and the relevant impact needs further observation.

Sony has four factories in China, two in Shanghai, one in Wuxi and one in Huizhou. Sony said that from the Spring Festival holiday on January 24 to February 9, 2020, Sony's four factories in China followed the instructions to suspend operations. Since February 10, the four factories have been back to work.

But with the spread of special circumstances overseas, Sony's factories outside China have also been affected. Relevant information shows that Sony has suspended the operation of two factories in Malaysia (Kuala Lumpur and Penang) from March 18 to April 14 (planned).

Sony has said that it is difficult for Sony to send engineers to manufacturing centers in China and Southeast Asian countries to provide guidance on new product release or manufacturing due to factors such as restrictions on cross-border movement of personnel.

Xie Biao, President of Sony's China Consumer Electronics Division, said that under special circumstances, offline sales of color TVs have been greatly affected. So far, 96% of offline sales channels of color TVs have returned to work, including Hubei. "But the passenger flow is still a problem, so we and our partners began to use various new ways, such as live broadcasting to promote, and various live broadcasting platforms also gave us great support."

Talk about product: X1 chip to popularize to whole product line 8 K won't be stranded because of Olympic Games

The presence of the X8000H series in this series of new products is very special because the series of 2019 products do not have the X1 quality chip Sony is proud of.

Mr xie said sony's quality chip layout was a gradual upgrade and popularity process. The higher product models developed in the early years will spread and expand over time to more product lines.

And it's not impossible that Sony TV's full product lines will have X1 chips someday.

In the current 8K large screen TV field, Sony's z9g shipment has surpassed the past z9d. In the emerging 8K field, the opportunity originally brought by Tokyo Olympic Games was stranded due to the postponement of the Olympic Games.

Mr. Gao qiaoyang said that Sony has been fully prepared for 8K broadcasting technology, and the announcement of the extension also means that Sony has more time to achieve new technology upgrades and applications. However, from the perspective of consumer demand, the postponement of the Olympic Games will also have a certain impact on everyone's desire to buy.

The eight K of television is still in its infancy around the world, the extension of the tokyo olympics is likely to delay some demand for eight K of television this year, and eight K of television in 2020 will not soon replace four. Still, he also stressed that sony would continue to actively promote the 8 K television, focusing on making consumers feel the benefits of the 8 K in the face of lack of content.

On March 27, Sony announced a new round of structural adjustment of the company. From April 1, 2020, Sony Electronics Co., Ltd., an intermediate holding company, was established. For this adjustment, Gao qiaoyang said that after the establishment of Sony electronics, the authority of the headquarters will be more transferred to Sony electronics. The two leaders of the new company have more authority to make faster decisions. "This is a good decision for us to engage in sales work in China. The decision will be faster and we will get a faster response."

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