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Xiaomi OV and other overseas companies take advantage of Qualcomm's accelerated expansion to achieve counter trend growth

via:驱动之家     time:2020/5/21 18:33:07     readed:451

With the increasing popularity of smart phones, the domestic market competition is more and more fierce. However, Chinese brands such as Oriental brand, Western brand and Xiaomi ov brand have not only maintained their original global market share, but also achieved a counter trend growth by opening up overseas markets through going global. According to the data released by counter point, China's mobile phone accounts for 45% of Q1 in 2019 and 48% of 2020q1 among the top 10 smart phone shipments in the world.

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Specifically, according to the data of mobile phone manufacturers, oppo, vivo, etc. maintained the market share of last year under the influence of the epidemic, while Xiaomi and realme achieved the growth against the trend. Most of these mobile phone brands use Qualcomm chips. It can be said that China's mobile phone market continues to expand in the overseas market by taking advantage of the scale advantage of mass production of Qualcomm chips.

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Take Xiaomi for example. On May 20, Xiaomi released its financial report for the first quarter of 2020. According to the data, the overseas revenue of Xiaomi group has increased significantly. The overseas revenue has reached 24.8 billion yuan, a year-on-year increase of 47.8%, accounting for 50% of the total revenue of Xiaomi group for the first time. Especially in the mobile phone business, in the Western European market, Xiaomi achieved a year-on-year growth of 79.3%, surpassed apple and Samsung for the first time, and took the first place in the Spanish smart phone market. In the Indian market, millet mobile phone ranked first for 11 consecutive quarters.

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In the past, oppo has also entered into a partnership with Vodafone, Europe's largest mobile operator, to cover nearly 300 million mobile users in Europe and Africa through Vodafone. I believe that with the continuous promotion of bilateral cooperation, oppo will usher in a new round of outbreak in Europe.

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As a partner, Qualcomm has provided a lot of support in the process of Xiaomi, oppo, vivo and other enterprises accelerating their overseas market competition. For example, in the hot 5g field in the past two years, Qualcomm 5g solution supports 5g bands in all major regions of the world, including sub-6ghz band and millimeter wave band, which can help Chinese mobile phone companies quickly enter the local market. At the same time, Qualcomm also has local support teams in many regions of the world to support Chinese partners to take the lead in 5g switching.

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At present, there are not many 5g chips available in the world, and only a few of them, such as Huawei, Qualcomm and Samsung, have achieved large-scale commercial use. Among them, Samsung, as a mobile phone manufacturer, uses better Qualcomm chips in South Korea, China and the United States and other countries. The objective fact that Huawei's overseas market has been frustrated cannot be changed. Xiaomi OV and other companies need to go out to sea to keep the market share of China's mobile phones. It turns out that the deep cooperation between these mobile phone manufacturers and Qualcomm, as well as a series of mobile phone products launched as a result, has contributed to the adverse growth of Chinese mobile phones in the global market.

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