Alipay announced the opening of Taobao live and officially opened its live broadcast capability. Businesses and small program developers can activate live broadcast through small programs in Alipay life code. They can directly jump small programs, receive coupons, and so on, and can complete the whole process in a App terminal.
It is understood that compared with other platforms, Alipay's live broadcast extended the Alipay Mini Programs ecological "central decentralization" mode: merchants through life number and other self-operation positions gathered in the decentralization of traffic, through the policy of Fuyou, can get a large number of central flow incentives, so that their own live broadcast at the central entrance to the display.
The "central decentralization" mode has always been the unique operation mode of Alipay Mini Programs. Alipay related responsible person said, the central decentralization operation model is like a lever, merchants can use it to leverage the central flow, so that live with goods with service this matter lower threshold to transform higher, help merchants better achieve recovery.
At present, all enterprises and individuals only need to apply for opening the live menu of life number and Taobao live host. The live number can be opened by binding in the background.