Recently, WeChat issued the official account on regulating the virtual payment behavior in public numbers. According to the announcement,Based on the iOS management specification for developers, WeChat public number does not support iOS end of virtual payment business. Virtual payment business refers to the purchase of non-physical goods, such as: VIP members, recharge, recording courses, recording audio and video and other virtual products.
WeChat officials say It is recommended to remove all paid virtual service content from the public number and to modify the relevant content and copy according to the prompts
At the same time, close the IOS virtual payment channel, remove the virtual payment commodity price display, and no longer provide the IOS member recharge service. Remove the price display of the virtual product in the official account and change it to free. No iOS virtual goods purchase service is provided.
The following is the notice on regulating the virtual payment behavior in official account.
Based on the iOS's management standard for developers, WeChat's official account does not support iOS virtual payment business. Virtual payment business refers to the purchase of non physical goods, such as VIP members, recharge, recording courses, recording audio and video and other virtual products.
In public numbers, virtual payment violations include, but are not limited to, the following categories:
Type 1: pay for virtual goods
The products are mostly virtual products edited and recorded in advance. Such as recording video courses, game props and other virtual goods.
Suggestions for rectification: It is recommended to remove all paid purchase of virtual service content in the public number and modify the relevant content and copy according to the prompts, the copy can be referred to
Type 2: Premium Unlock Service
For the provision of virtual goods public number can be paid to buy, open virtual members and other forms, experience paid services, such as paid to open VIP membership services.
Corrective suggestions: it is suggested that the iOS end virtual payment channel can be closed, the virtual payment goods price display can be removed, and the iOS end member recharge service can no longer be provided.
Type 3: after the IOS virtual payment function is turned off, the virtual goods page still retains functions or buttons such as shelf price label display, purchase / payment / subscription / recharge.
Corrective suggestions: it is recommended to remove the price display of virtual goods in the public number and change it to [free]; no longer provide iOS end virtual goods purchase service.
If the public number does not comply with the above iOS developers on virtual payment content management specifications, developers please pay attention to and timely adjustment. For the first time violation of the public number, the platform will send a notice to adjust the internal letter, and give three days to adjust the time, please follow the instructions to complete the adjustment within the deadline. The platform will be due to the outstanding adjustment of the public number related to functional restrictions and other processing.
Wechat team May 29, 2020