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2020 wechat Dragon Boat Festival travel big data: the number of wechat payments increased by 43% year on year, and the post-90s most like to travel

via:博客园     time:2020/6/28 19:38:29     readed:144

On June 28, wechat payment jointly released the big data of 2020 Dragon Boat Festival travel. Data shows that the small and long holidays have a significant pulling effect on tourism consumption. The number of wechat payments to the tourism industry has increased by 43% year on year, and the amount of payments has increased by 27% year on year. The holiday economy has shown a comprehensive recovery trend.

The number of preferred small program payments for short-distance peripheral tour into Dragon Boat Festival holiday increased by 123.52% year on year

In response to the call for epidemic prevention and control, many scenic spots have moved their services from offline to online. During the Dragon Boat Festival, the scenic spots provide services such as travel booking, line consumption and so on through the WeChat official account and the small program. According to the data, the number of small program payment increased by 123.52% over the same period, and the number of official account payment increased by 38.54% over the same period. Guangzhou Chimelong, Beijing Happy Valley and Shanghai Disney have become the top three in terms of wechat payment volume.


Because of the length of the vacation,

Among them, Guangdong has a rich selection of surrounding tourism, and Guangzhou Changlong, Shenzhen happy valley, Shenzhen Overseas Chinese city, Zhuhai Changlong, Guangzhou rongchuang cultural tourism city and other attractions are popular with local tourists in Guangdong. In addition, Hubei, the province most affected by the epidemic, also showed signs of recovery in the tourism industry, ranking third in the number of tourists after Guangdong and Jiangsu.


The post-90s have become the main tourists, the post-80s have replaced the post-60s and the Post-70s have become the favorite climbers

According to the report, affected by the temperature of the Dragon Boat Festival, the water park has become the most popular theme for travel during the Dragon Boat Festival holiday, followed by zoological and botanical gardens, urban sightseeing, children's Park, museums, mountains, human history and other themes.

In the consumption age layer, the post-90s replaced the post-80s to become the main Dragon Boat Festival travel, accounting for 36.4%.


With the domestic epidemic situation gradually stabilized, during the Dragon Boat Festival small long vacation, the national backlog of consumption potential has been centralized release. Hotels and scenic spots actively explore the digital transformation for tourists to bring ease and convenience


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