The whole country enters the flood season comprehensively, many places continuous heavy rain causes the citizen to travel the difficulty to increase, on-line buys the vegetable demand to rise. On July 10, Dingdong's food-buying data showed a 33-fold increase in daily live users since entering Alipay Mini Programs for a month, with more than 70 percent of the traffic coming from Alipay
Dingdong buy vegetables as one of the fastest growing new retail enterprises in the fresh industry, covering vegetables, fruits, aquatic products, meat, poultry, eggs and milk, grain and oil non-staple food and other categories. Looking at Alipay's huge user access channels and closer to the service platform advantage, Dingdong to buy food on June 3 officially delivered to the home service to Alipay, with the help of Alipay Mini Programs ecological.
It is reported that the search box has become one of the most core user access services in Alipay. The first month on the line, Dingdong on the focus of food on the search. Configuring search terms close to the user's needs through multiple dimensions, such as
And deep-tillage search to Dingdong food promotion effect is also the most obvious, not only for its Alipay Mini Programs contributed 72% of the flow, but also let Dingdong food in a short period of one month, from the small program growth path.
In the face of Alipay digital life on the open platform of strong search and drainage ability, Ding Dong buy vegetables Mini Programs responsible person said,
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