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Apple's new patent exposure focuses on further simplifying Apple TV's intelligent interactive experience

via:cnBeta.COM     time:2020/7/10 11:18:38     readed:70

Apple is working on ways to simplify how users choose what they want to watch. Currently, the company has integrated all the content into Apple TV applications, but the process is too cumbersome.The good news is that in the future, apple services will be able to remember which app users want to start on which device, choose which programs to watch, and stream relevant content and configuration information to other devices.

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Data map (from Apple website)

In fact, on Apple TV, users have been able to ask Siri to show "movie starring Reese Witherspoon", and then Apple TV will show users a banner UI with a specific movie. Click any one of them to expand and display more detailed information.

Generally, this includes the ability to buy movies or programs from iTunes. If other services have been subscribed, they can also be retrieved on third-party platforms such as Disney. But three new patents have been revealedAppleWant to go further.

In U.S. Patent No. 20200221180, the company mentioned the new idea of "predictive media routing".

For example, users can open the app, select the content, and click the play button to play on the local device. Or click another button to select a list of available devices to stream content elsewhere.

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In the US patent 20200221366, the company also mentioned "predictive routing based on microlocation".

When large amounts of content are stored on a mobile device, it can make the expected application or function call quite time-consuming. If machine learning technology can be used to predict user behavior, Siri can be called to implement relevant operations easily.

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In the third US patent 20200221155, apple continues to focus on the experience of the entire process. That is, how many times a user has to press a button to start watching what they want to see.

As a radical interaction strategy, the new patent attempts to skip the key operation completely and realize it only by voice. It's just that Siri needs to be more intelligent in predicting which device the user wants to watch on.

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