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Tencent Music Entertainment Group celebrates the anniversary of the industry open letter: willing to create wings of dreams for believers

via:博客园     time:2020/7/11 0:12:38     readed:92


At its fourth anniversary, Tencent Music and Entertainment Group (TME) released an industry letter entitled "Wishing to Make Dreams for Trusters" on July 10, honoring everyone in the industry and releasing the brand vision super symbol

Looking back on years of development, Tencent Music Entertainment Group has shown music

In addition, Tencent Music Entertainment Group released

The following is the full text of Tencent music & Entertainment Group's 4th anniversary industry open letter:

Willing to build wings of dreams for believers

On July 12, 2020, Tencent Music Entertainment Group (TME) will celebrate its fourth anniversary. From QQ music, kugou music, KuWo music and national karaoke for many years, to the continuous development after the establishment of the group, TME is the witness and participant of China's digital music industry. Together with many excellent partners and musicians, we create a better future for users and explore the future for the industry.

Along the way, there are many people to thank: it is the dedication and efforts of all TME people that have enabled us to overcome many difficulties, overcome many problems and open up a new pattern; it is the trust and support of musicians and industry partners that enable us to continuously create brilliant achievements belonging to more than 800 million users and belong to the entire Chinese digital music industry. We hone ourselves in the process of moving forward, and we achieve each other in holding hands.

As a hard worker in the digital music industry for many years, we always believe that

We believe that content is the source of value and vitality. As a pioneer in the promotion of music copyright protection, we have worked hand in hand with our industry colleagues to lay the foundation of the industry prosperity; through digital albums, paid members and other innovative business models, we have opened with users

We believe that technology can create a better music future. we use technology to enable music, through the accumulation of big data and AI ability, to find the most suitable music for each pair of ears; we have the audio fingerprint patent technology, so that users can not miss every piece of music wonderful. At a time when the 5th G era and the rapid spread of artificial intelligence technology, we will continue to explore the construction of music content

We believe that quality service can bring more surging temperatures to the world. From listening to

Every practitioner in the music industry is changing the way music is created, experienced and shared. For TME, the Internet wave brought us into the digital music industry many years ago. We hope that we can explore the industry experience first, which can provide enlightenment for the development of the industry. At the same time, as the first listed online music entertainment group in China, we also hope to show more diversified business models with Chinese characteristics to the global music market, so as to provide reference for the advanced development of the global music industry.

In thinking about the future, we would like to explore with you the infinite possibilities of music

From music to audio, we want to explore the larger world with sound as its antenna. In April this year, TME officially launched the long audio strategy. We accelerated the integration of music and audio, providing users with richer and better audio-visual content and product ecological experience.

From the platform to the whole industry chain, we hope to play the industry togethe

From local to global, we hope to help Chinese music shine on the world stage. Over the years, we have continued to export China's diversified music culture and let Chinese original musicians stand on the international stage; we have launched in-depth strategic cooperation with global record companies, introducing high-quality music content from all over the world, and representing China's music industry to a greater stage.

Unlimited possibilities are always accompanied by the hardships and difficulties of development. Thanks to the cooperation of industry partners and users, we have made every step solid and every inch of exploration has echoes.

In the face of infinite possibilities, we are willing to build wings for those who believe in it

TME has always been a believer in the music industry. We believe that our feelings and sense of mission for music will surely lead us through thousands of obstacles; we believe that in the face of music, an ancient and young industry, we must firmly open up and integrate with each other; we believe that the believers will eventually find each other.

On our fourth anniversary, we launched a brand new logo

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