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Musk: Tesla's consumer demand remains strong during the covid-19 pandemic

via:CnBeta     time:2020/8/1 11:46:37     readed:981

Elon Musk (Elon Musk), chief executive of Tesla, an electric vehicle manufacturer, stressed in a recent interview that demand for the company's cars remained strong during the epidemic as a result of the surge in online ordering of vehicles significant increase in efficiency. Musk said Tesla's online ordering process allowed consumers to avoid the hassle of going to dealers to buy cars, which could help the company maintain healthy demand for cars during the epidemic. He said :" We have seen strong orders throughout the epidemic ."


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Tesla's booming philosophy is that all of its cars are offered to any customer at the same price, and they are never interested in negotiating with demanding car sales representatives.

In order to keep the pressure and uncertainty of buying a new car at an all-time low, Tesla uses an online ordering process and a direct to consumer sales process. The technology is used to eliminate any anxiety buyers may have when dealing with salespeople and negotiating new car prices.

Musk added: "we make the buying experience very easy. You can buy a Tesla in two minutes by visiting our website. I guess people don't like to go to the dealer for a test drive or hang out in the lobby or something like that. "

It seems that this technology has boosted Tesla sales data throughout the epidemic. The outbreak led to the closure of many Tesla showrooms, forcing buyers to either delay buying cars or order online.

Demand seems to be a tough challenge for many automakers throughout the first half of this year. When people lose their jobs or pay less, the demand for cars will also drop sharply. Car buyers are not willing to spend money on new cars, or they are not willing to take health risks to buy new cars.

The efficiency of Tesla's online ordering process, as well as the relative reduction in pressure, have helped the EV manufacturer stay ahead of the epidemic. Tesla's second quarter deliveries fell about 5% year-on-year, while most other automakers plummeted more than 30%.

In a comfortable buying experience, Musk also said Tesla was able to stay successful throughout the epidemic because the company only loved its cars more than traditional manufacturers. The addition of video games, in-car entertainment, Easter eggs and autonomous technology helped the company succeed in tough times.

Demand for Tesla vehicles is clearly not slowing down. In the second quarter, the company delivered 90650 vehicles, mainly the model 3 sedan, the world's most popular electric car in June.

Tesla also confirmed that it will open a new superplant in Austin, Texas, to produce the popular electric pickup cybertruck and model y for delivery in eastern North America.

Tesla and China

In the interview, musk bemoaned the "conceited" and "complacent" character of the Americans and praised the "intelligence and diligence" of the Chinese people. "In my opinion, China has been a big shock to me," Musk said. The people there are smart and hardworking and never complacent, but what I see in the United States is more and more complacent and complacent, especially in the San Francisco Bay area, Los Angeles and New York

In 2019, the Chinese government helped Tesla get a loan worth about $1.6 billion to help the company build Shanghai factories and electric vehicle production facilities. This year, the local government helped Tesla's Shanghai factory quickly return to normal operation, after the outbreak of the new crown, the local government took a wide range of isolation measures, Tesla production also stopped.

Tesla has built a new factory in Shanghai after discovering that China's demand for its Model 3 cars has grown sharply. The company has also recently recruited workers in Shanghai to boost production and is preparing to produce new Model Y cross-border SUV. there

In the interview, musk also compared the United States, California and New York to the sports teams that were about to lose their winning position. "When you always win games, you take everything for granted," he said. America, especially states like California and New York, you've won too many games. Just like professional sports teams, they become complacent after winning titles several times in a row and then start to lose games

Tesla and the United States

Among the U.S. auto companies, "Tesla has the least government support of all," Musk said. He also mentioned Tesla's prepayment of the DOE loan.

A $465 million loan from the obama administration's energy department to set up a car assembly plant in fremont, calif., and to start producing its flagship all-electric sedan Model S. june 2009 Tesla repaid the loan and interest in May 2013, nine years ahead of schedule.

Compared with the tarp loan used to bail out general motors and Chrysler during the financial crisis that began in 2008, DOE's loans are small. However, Tesla has also benefited from other forms of government assistance in the United States, totalling more than $4.9 billion.

Tesla's government support in California includes more than $220 million in sales and use tax exemptions from the California Alternative Energy and Advanced Transportation Finance Authority, as well as the state's zero-emission vehicle and solar renewable energy credits. The sale of these regulatory credits is a major factor in Tesla's earnings over the past four quarters.

It has also been reported that the state of new york spent $959 million to build a solar panel factory in buffalo, currently operated by tesla, the state more than 1000 high-paying technology and manufacturing jobs.

But so far, Tesla has not fulfilled its employment obligations in New York. Tesla has received a one-year extension from the state government to meet employment requirements, according to a financial filing released this week. If not, Musk's electric-vehicle and renewable-energy joint venture would have to repay the state government $41 million.

Tesla shares

In the interview, musk also celebrated the fact that Tesla is now considered a "legitimate" U.S. and multinational car manufacturer. Although the company was once a nouveau riche and a loser, when asked why Tesla's share price soared in 2020, musk said the market would eventually resolve itself.

Since the beginning of this year, Tesla shares have risen more than 240 percent to become the world's highest-valued automaker. He added that investors would be happy as long as Tesla could make excellent cars. If your products are bad, your customers will be unhappy, and then your investors will be dissatisfied.

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