Recently, the well-known market agencies IDC released the title of "the late five G iPhone,
According to the report, based on the current speed of China's 5g market and the strong appeal of Apple brand in China,The new iPhone is expected to inject new vitality into the relatively sluggish mobile phone market this year from two aspects of terminal and application, and continue to help the rapid development of domestic 5g market.
If you're looking at the iPhone 12 Series in a price segment above $600,In the first half of 2020, the capacity of the domestic market at this price is about 23.5 million units, among which Apple can still stably occupy more than 40% of its brand appeal through 4G model.
According to IDC's market share of smart machines in the first half of 2020 at prices above $600,Huawei ranked first with a share of 44.1%, followed by apple with 44%. The two share 88.1% of the high-end market share.
In other words, Huawei and Apple are now the first choice for Chinese brands to choose high-end mobile phones.
IDC believes that the iPhone 12 series will cover 699 ~ 1, The price range of $099, of which the starting price of mini version is the same as that of the previous generation 4G model, which is not only easy to be accepted by consumers in terms of pricing, but also more friendly to the holding experience of a large number of long-term users of iPhone 7 and 8 series, which is expected to stimulate the desire of some existing users to change their phones. Therefore, apple is expected to increase its market share in this price segment.
IDC forecasts 2020,The global 5g mobile phone shipment volume is about 240 million, while the contribution of China market will exceed 160 million, accounting for about 67.7%. In the next five years, China will continue to occupy about half of the global market share.
The core factor that China can lead the world 5 G market includes two points: first, China's 5 G terminal price strategy is more radical than the global market;
Second, China's coverage of the mainstream price segment user base is wider. IDC data show that the average unit price of five G of mobile phones in the international market in the second quarter was $837(excluding the tax benchmark, the same below), while the Chinese market was only $464.
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