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IPhone 12 pre-sale! Apple's official website was robbed and collapsed, and e-commerce was sold out instantly: didn't you say not to buy it?

via:博客园     time:2020/10/18 9:31:49     readed:111

Swearing to sell a kidney, really fragrant.

At 1:00 a.m. Beijing time on October 14, 2020, the annual Apple Spring Festival Gala arrived as scheduled.

After the press conference, there were several topics which were hot and hot

iPhone 12 not equipped with charger and earphone

iPhone 12 worth is not worth buying

Wang Shouyi said thirteen incense

It can be said that these days the vast number of netizens sprayed the iPhone 12 miserable, and the actual situation is: last night iPhone 12 8 o'clock, almost instantly sold out.

It seems that Zhenxiang's law works again.

First iPhone12 sold out

iPhone 12 series of four models iPhone 12Mini、iPhone 12、iPhone 12Pro and iPhone 12Pro Max appeared at the Apple launch, with the first to start pre-purchase at 8 p.m. on October 16 and on October 23.

In fact, the sale of the scene, as early as the e-commerce platform booking stage has laid the groundwork

After the official start of pre purchase, Apple's official website was once crowded by enthusiastic consumers, and even the link couldn't jump.

Before long, some netizens said:

The official website has been unable to log in.


Although the payment is successful, someone still shows that they have not paid.


At the same time, the number of iPhone 12 bookings on Jingdong platform once exceeded 200000, and the self operated flagship store of Jingdong soon showed that it was out of stock; similarly, the situation on tmall platform was similar, and apple tmall flagship store also imposed restrictions on the purchase of two iPhones per model.

It is also reported that the mobile phone grabbing model can't place an order in almost a minute.

Many consumers said they did not:

It's almost fragrant.


Of course, there are netizens calm and idle to buy mobile phones.


For those who can not escape the law of true fragrance, many people ridicule:

Some people even sell their kidneys, sell their bodies and sell their souls.


A lot of people in the comment area asked: do you want to buy a good one?

Agreed not to buy it?

They make complaints about the strong attraction of iPhone 12, but this is in sharp contrast to the situation of iPhone 12 Tucao before.

Don't ask. Asking is environmental protection

Compared with the iPhone 11 in 2019, the starting price of the iPhone 12 has risen to 6299 yuan, 800 yuan higher.

What's more, iPhone 12 series is the biggest complaint among consumers: Apple has removed charging heads and headphones as it defends the price of its 5 G era products


As kaiann drance, vice president of iPhone product line marketing, said:

Users have a lot of chargers and headphones stacked in their homes, and the decision is environmentally friendly. iPhone there are many new features to attract consumers to buy, this pricing is also appropriate.

But as Lei Feng once reported, this may not be an excuse, but it will help Apple reduce costs and increase revenue from accessories.

As a result, ordinary consumers exploded. Some people asked:

Is there only one logo left on the iPhone 13?


However, even the new packaging iPhone 11 do not send headphones, chargers

Apple wants to carry on the environmental protection cause to the end, is not surprised?

Ridiculed by friends and businessmen

Apple's decision also welcomed a wave of irony from its competitors.



Samsung also said on its social platform that galaxy smartphones give you everything you want, from the most basic charger to the best camera, battery, performance, memory, and even a 120Hz screen. Ironically, Samsung also comes with a picture of a power adapter.

As a result, the attitude of many netizens is: for the cause of environmental protection, can not buy iPhone 12.


So the stem of thirteen incense was brushed

Shares affected

It is worth mentioning that the announcement, which attracted much attention and finally gained a lot of complaints, also affected Apple's stock price.

Let's go back to August 19, 2020. On that day, apple achieved a major milestone, with a market value of more than $2 trillion,It became the first American enterprise to break through the market value of two trillion US dollars.


The last time Apple achieved its market value milestone was on August 2, 2018. On that day, Apple's share price continued to rise by more than $207.05, driving its market value to more than $1 trillion, mainly because of the good sales of the iPhone X.

Previously, many investors and analysts believe that Apple will usher in a super large cycle. Take Katy Huberty, a famous apple analyst at Morgan Stanley, for example

It is expected that this conference will be the most important release event in many years. Apple is expected to ship about 220 million iPhones in fiscal year 2021, up 22% year on year.

A few days before the launch, Apple's share price rose sharply (6.35% on October 12, the biggest one-day gain in nearly two and a half months). At the beginning of the press conference, the stock price also rose slightly, but fell by 3.6% at the end of the conference, and finally fell 2.65% to $121.10.

Is the iPhone 12 worth buying?

Despite being crazy about tucking up, but in the face of the true fragrance of netizens, we make complaints about whether iPhone 12 is worth buying.

Lei Feng noted that there were divergent expectations of the sales volume of the iPhone 12 series among securities companies

On the one hand, some analysis that iPhone 12 pricing is higher than expected, has a certain impact on sales.

On the other hand, many securities companies believe that 5g is expected to stimulate the demand for replacement.

Naturally, the iPhone 12 isn't all slot points.

Such as the iPhone 4 era classic right-angle border design regression, unprecedented powerful image system, A14Bionic chip, wireless charging system MagSafe、 support for China's Beidou, netizens shouted

But its biggest bright spot is its support for 5g, as Apple CEO Tim Cook said at the press conference:

A new era has come for the iPhone.


Remember that Apple took two moves in 2019

Now the 5g iPhone has finally come out, which is one of the highlights of the iPhone 12 and an important factor in driving consumers to buy.

But it can not be ignored that Apple's 5g speed of 4gbps is the result of testing under millimeter wave, which is basically useless in China. As Leifeng network has previously stated, 5g seems to be just a label, more like to exist.

The question of whether the new iPhone is worth buying actually comes up every year. But after all, there are a thousand Hamlets in the eyes of a thousand people. It is the most important to make their own thinking and judgment according to the actual needs.


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