As the holiday approaches, Apple has already informed developers of the holiday time for App Store connect. If you plan to update or submit new apps, remember to avoid December 23-27, 2020. As an annual tradition, senior developers usually set aside a certain amount of advance to wait for the approval, otherwise they have to wait until December 27 to update.

Although it has affected the update of existing products and the submission of new applications, other functions of app store connect and developer account can still be accessed normally.

Although Apple doesn't explain why it chooses this time point every year, it's not hard to imagine the busy business during the holiday shopping season. Obviously, the staff of the app store team also need to take a breath.