More than half a year after creating an official account on the short video platform tiktok, apple is now using it to market its iPhone 12 Mini.As early as April this year, someone noticed that Apple's official tiktok account was empty. At the time, a user noticed that there was a new Apple verification profile on tiktok, which might indicate that the company had plans to share some content there.
Since this is a brand new account, it only had 1312 fans when it was found out. There was no content shared in the account. Only the verification badge proved that the account wasAppleThe company applied.
That changed last week, when Apple's official tiktok account added four Videos - each of which was advertisediPhone12 Mini.
The authors of these videos are Zach king, Kevin B parry, Julian bass and Jessica Wang. Their fans range from 800, 000 to 50 million, and Apple's account now has 376000 followers.
As the world's largest short video sharing site, tiktok now has a new competitor, snapchat launched spotlight, which boasts a $1 million per day creative fund in an attempt to attract creators from tiktok to join its platform.