Around 2013, Taobao and wechat had a dispute over traffic, payment and other issues, and then they blocked each other.
But recently, CNMO found that box horse market can be found on wechat app, that is to say, box horse market has been officially settled in wechat app. Does that mean that wechat and Taobao have reconciled? At present, the relationship between the two sides has indeed eased.
In fact, it is not only HEMA market, but also other applications of Alibaba have submitted applications for small programs to wechat, such as Xianyu and Taobao special edition.
On March 25, Wang Hai, vice president of Alibaba and general manager of c2m business unit, disclosed to the media that the Taobao special edition had indeed submitted an application for a small program to wechat, saying at that time that the approval had not yet been passed. Then on April 7, it was reported that Xianyu also submitted an app application to wechat, but the approval also failed.
Some analysts believe that Xianyu, Taobao special edition and HEMA market embrace wechat in order to seek traffic.
According to Tencent's financial report in 2020, the number of monthly active accounts of wechat and wechat is about 1.225 billion, of which the number of users of wechat apps is as high as 400 million, and the transaction volume generated by wechat apps has more than doubled year on year. No matter from which aspect, the entry of wechat app in HEMA market can bring huge growth space to it.