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How does Xiaolu Lanlan achieve the first sales of Jingdong baby snacks?

via:驱动之家     time:2021/4/22 15:13:52     readed:103

In this field, infant snack brands emerge one after another. Xiaolu Lanlan keenly senses the new trend changes in the maternal and infant market mentioned above, and deeply cultivates the new track of healthy snacks for children, providing more refined and professional products and services for young parents.

Repeated research on users' demands and feedback has become a safe choice for novice parents

According to the report, nearly 60% of the post-90s and post-95s have been promoted to the role of novice parents and become the main force of parenting consumption. With the change of their social cognition and consumption concept, the new generation of young parents have higher requirements for baby snacks.

As a new Internet brand, three squirrels' children's zero complementary food brand, Xiaolu Lanlan, focuses on children from 6 months to 14 years old. Relying on the perfect product testing and quality control standards of the three squirrels, Xiaolu Lanlan has once again improved the food safety supervision standards in the field of infants. At the same time, repeated research on the demands and feedback of maternal and child users found that many young mothers prefer to choose snacks rich in nutrients and without additional additives, and Xiaolu Lanlan has also done more detailed research in this field.


In the flagship store of the blue deer blue Jingdong, we can see that most of the main snacks, such as baby prawn crackers, infant fragrant rice cakes, curiosity frozen dried cheese pieces, deep sea cod sausage and hawthorn lollipop, are all labeled with 0 essential colors, 0 plasticizers, 0 preservatives and 0 sweetener, and most of them are rich in vitamin C, milk protein, live bacteria, etc. Calcium, iron, zinc and other nutrients.

The growth rate is more than 100%, and Xiaolu Lanlan accelerates with the help of Jingdong

At the same time, under the influence of the multi taste and gift box marketing strategy of the three squirrels, Xiaolu Lanlan and Jingdong have also explored products that match the needs of users in the gift box direction. For example, Xiaolu lanlanbaobao snack package on the Jingdong platform, which includes various packaged and nutritious snacks such as dissolving beans, steamed bread, rice dressing seaweed, small grain circles, magic biscuits, has not only won the first prize It is loved by young parents, and even becomes the first choice for many people to give baby gifts.


New opportunities brought by broad market of baby food

At present, the overall trend of maternal and infant products is towards high-end, refined and personalized. Baby complementary food and snacks are gradually playing the role of baby health supply station, which is expected to become a new growth point of the industry. At the same time, there are few baby zero complementary food brands, and there is a large market exploration and growth space.

Not only focus on healthy snacks for babies, but also Xiaolu Lanlan's complementary food products continue to go online. Its products have a clear positioning for the nutritional needs and physical development of babies in the growth stage, which is very close to the parents' needs for healthy snacks for babies in the new era. At the same time, it is also in line with the development direction of zero and complementary food products in Jingdong supermarket, which complements the product line of baby snacks in Jingdong supermarket.

Obviously, the deer has leaped into the wider forest.


Reprint please indicate the source: fast technology

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