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Meet the opportunity of the times: the omni channel era of mobile communication in the eyes of practitioners

via:驱动之家     time:2021/5/8 13:05:16     readed:299

Influenced by the popularity of 5g technology, changes in consumption habits and other times, Chinese people put forward more expectations for the purchase experience of mobile communication products. A battle to break the industry circle with channel construction as the core has begun, and mobile communication retail has entered the omni channel era. As the channel terminal nearest to consumers, communication practitioners all over the country actively or passively explore ways of transformation and upgrading to meet the test of the market, and their adaptability to the new mode will also become the key to success.

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In this situation, the shop owners of Jingdong home are very active after 2021: relying on the platform of Jingdong home, innovating around the business model, strengthening the construction of channels, teams and services, and performing well in the new era of Omni channels. So, how do they see the future of Omni channel mode?

Geng Zhide: the road is clear, monthly sales of one million is just the starting point

At the forefront of the industry, he deeply realized that the traditional business model is more and more difficult to adapt to the times, and the limitations of a single channel restrict the growth of many traditional retail formats. Mobile phone retail industry has come to a turning point, the old road is blocked, we should take the initiative to explore a new way.

Huang zhaoqun, general manager of xinnanshan, Shaanxi Province, focuses on relying on Jingdong home to enlarge its category integration advantages. Huang zhaoqun has been engaged in offline multi category integrated digital retail for many years, and the cooperation with Jingdong home is like a fish in water. In April, the newly opened store of Jingdong home in Xi'an SEG international, relying on online drainage, set a store turnover record of 4 million yuan, and successfully beat the surrounding peers.

He believes that under the current environment, the limitations of single brand stores are large, and it is difficult to be strong, especially in the process of entering large malls, the pressure of entering stores and operating is relatively large. Multi category integrated stores, consumers choose more, businesses can reach a wider range of people. However, it is difficult for the integrated stores to obtain the support from the brand side comparable to the exclusive stores. This is what he hopes to change, and what he recognizes is the future development strategy of Jingdong home.

Sun Bo: make good use of JD tools to make its business bigger and stronger

He operates a large comprehensive chain communication retail store group, which has more than 100 stores of various types, such as mobile phone brand monopoly, business hall cooperative stores, and store stores. The store scale and brand proportion are among the top in Zhejiang Province. Although the business is in good condition, Sun Bo has a strong sense of crisis. In his view, the lack of online ability is his own weakness. The valuable online capabilities brought by the omni channel mode of Jingdong home, if combined with its own advantages, will create a considerable increase.

Guo Xibin: service is the best weapon to overcome homogenization

Guo Xibin, chairman of Guangdong longtengyu Trading Co., Ltd., has just joined Jingdong family. The store will open in Shenzhen Huibang center on May 20. Although he is still in the preparation stage, he believes that with Zhu Yu in front of him, he will get off to a good start.

Guangdong is one of the most active mobile communication markets, with many strong players. As a veteran focusing on offline retail for more than 20 years, in order to break the online bottleneck, Guo Xibin officially became a partner of Jingdong home this year. He said that both online and offline channels have unique advantages. The considerable online traffic and word-of-mouth are beyond the reach of regional retailers, while offline retailing has the advantages of product immersion experience, manufacturer roadshow activities and consumer interaction.

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