Jim Keller is a well-known CPU R & D genius at home and abroad. When he was at AMD, he led the team to build the Zen architecture, which is the key to AMD's turnaround in recent years, and even step by step surpasses the core processor of the company.
Outsiders can see the achievements of AMD in recent years, but the situation of AMD was very bad a few years before Zen came out. The company's financial crisis was heavy, and the stock price fell to less than $2. The product development was unable to keep up with the mainstream, and there was a huge gap with Intel. Bulldozers and derivatives could not compete with core processor.
Jim Keller has two working experiences in AMD. He first entered AMD in 1998 and participated in the research and development of K7 and K8 architecturesIn 2012, he returned to AMD. This time, he mainly researched and developed Zen architecture.
In an interview with AnandTech a few days ago, Jim Keller talked about the behind the scenes story of AMD's development of Zen architecture. He said that after he returned to AMD, he found that the development of processors was very bad,Because amd employees are not confident and do not believe in their own strength, the gap with Intel is still widening.
Jim Keller thinks that with Zen architecture, they can surpass Intel in the new generation of processors, but many employees don't believe it. Only a few people have this confidence. Most people think they can surpass the best, but it's actually impossible. More extreme people even openly ridicule Jim Keller's statement.
Like Jim Keller, there is Mike Clark, an executive in charge of Zen architecture development, who has always believed that Zen architecture can surpass his competitors, but at the beginning, few people around him supported him.
Jim Keller worked hard to persuade amd executives and employees to support the development of Zen architecture, and reformed the company's internal processes to promote the project. In 2017 and the following years, we all saw the success of Zen architecture.
Unfortunately, Jim Keller didn't go public in AMD until Zen architecture. In 2016, he suddenly announced his resignation. Later, he was recruited by Tesla to help develop Tesla's own car computing platform, which is the AI chip that musk called the world's strongest and far better than GPU. Although it was officially released after Jim Keller left.
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