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New people to do "new" business: preparing for the battle with Zhang Ying, a peach farmer in Yangshan

via:驱动之家     time:2021/6/10 17:36:08     readed:262

Zhang Ying, who has been planting peaches for 15 years, suddenly finds out that many young people are willing to farm in the past two years.

Her peach plantation is located in Yangshan, Wuxi. Just after a light rain, peaches all over the mountains are pressing heavily on the branches. Between the moist grass and the wet wood, more than a dozen people are busy picking fruits. They carefully put the ripe peaches in the basket to prepare for Jingdong 618.

Zhang Ying's family has been planting peaches since her father's generation. There are five people in her family, all of whom depend on 20 mu of peach trees. Zhang Ying's daily life is weeding, pruning and medicine with her husband. The busiest time of the year is from June to August. She will hire some people to help pick and look after the orchard.


I didn't expect things to turn for the better. At that time, the land of Zhang Ying's family was due. When she talked with the industrial park about land leasing cooperation, she learned that there were a series of e-commerce support policies on Jingdong platform, so she started to sell goods in Jingdong.

At the beginning of Jingdong e-commerce, everyone had little experience and could only cross the river one by one. For example, once they loaded the car at two o'clock in the morning, and the newly graduated students didn't know what pallets were. A dozen people stood in a row and directly carried the things onto the car. Later, these young men and girls continued to collect peach planting information and visit the operation mode of other businesses. While improving themselves, they also helped Zhang Ying improve her production efficiency.

From the unstable annual income to the steady growth of the turnover of about 2 million, Jingdong has helped a lot. The support provided by Jingdong to Zhang Ying goes deep into quality control, supply chain, logistics warehousing, marketing and other aspects, re enhances the ability of brand premium, and outputs stable quality and reputation. For Zhang Ying, Jingdong is not only a channel, but also helps her stabilize the price and establish the brand.



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