Recently, the second minute Marketing Academy officially released the "BrandGrow China's new brand growth potential report (2021)". The report is a summary of the more than 200 new brands that have been appearing in the Chinese mainland market in 10 years or less, and the revenue growth is much higher than the industry average level. According to the report, the total potential assets of the top 50 emerging brands exceeded 3 trillion yuan, accounting for about 3% of China's GDP in 2020. It is worth noting that among the selected brands, keep has become the only sports technology company selected into the top 50.
It can be seen from the list that the selected new brands come from different racetracks. Among them, the number of new brands with the most potential in education racetrack is the largest, with 8; The home appliance circuit followed closely, occupying 7 seats; Car, beverage and beauty are equally important, with 6 brands selected; In the competitive sports track, only keep stands out.
At present, there is still fierce competition in the track of sports technology platform, which has been experienced since the establishment of keep in 2015. In October 2017, keep surpassed many competitors in the industry and became the platform with the largest number of users in fitness apps, and its reputation became very popular. Today, relying on the understanding of users and the quality of fully meeting the needs of users, it is also a matter of course to be selected into the top 50 of the list.
It is worth noting that among the top 50 emerging brands in the report, except for the listed companies, other emerging brands have completed hundreds of rounds of financing, and the total amount of financing has reached 100 billion. Take keep as an example. In December 2020, we just completed the f round of financing of US $360 million led by Softbank vision fund. After the completion of this round of investment, the valuation of keep has reached US $2 billion. This round of financing is only half a year away from the last round of e-financing of 80 million US dollars.
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