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Apple's "fake donation" has been trending. Is there any information on the donation claimed by Apple?

via:AI财经社     time:2021/10/16 6:01:34     readed:124

Editing/Zhao Yanqiu

A "bloody case" caused by a Microblog

Apple is suspected of fraud donation, continued to ferment from yesterday.

On October 13, Apple CEO Tim Cook announced via twitter that he would donate to Shanxi to fight the disaster. But how much to donate and when, these key elements are not said.

Such a "donation notice", although brought praise, but more criticism. On the same day, Apple donated shanxi entry hot search, to a large extent, is actually scolded up.

Some people think Apple is too good at hype. But the real "anger" is that many people suspect Apple is a fraud and a repeat offender. As the most liked comment on Cook's post asked: "Every time Apple says donate, then nothing?"

The reason for such skepticism is obvious: In July, when Henan was hit by floods, Cook also said he would donate money, but there was no follow-up announcement. Meanwhile, it was discovered that apple's alleged donation to Henan could not be tracked down in any charitable organization.

It's reasonable to question anything. Since Cook said he donated, he should not be afraid to face public online scrutiny. Cook and his domestic team are largely to blame for the situation. First of all, they did not do enough and were blamed by netizens. To put it bluntly, you didn't explain yourself.

Cook is also an old friend of the Chinese people, but he still does not understand "net love". A donation, if done in a thoughtful way, can help shape Apple's image in the Chinese market.

What americans believe in is not what you say, but what you do. For example, if you don't have a charging point on your phone, not many people really think it's for the environment.

When it comes to donations, Apple is learning from domestic companies -- say how much you donate first, along with proof of your donation. More often than not, "do it first and then do it later" results in a better reputation.

In fact, Apple stumbled on this one. In January 2020, Apple was the first to lend a helping hand to China in the fight against COVID-19. Cook also tweeted first, again without announcing his plans.

In the months that followed, many Chinese netizens continued to focus on the details of Apple's donation, and at the time, there were many questions about apple's fraudulent donation. It was not until April, three months later, that Cook actually revealed the exact amount and organization of his donation to fight COVID-19, with Apple donating 20 million yuan to the China Foundation for Poverty Alleviation.

The donation can be verified on the cfPA website. But that's not the point. The real problem is that cook and apple's China team have failed to learn from this episode.

Did Apple cheat?

Back to the theme, this round of disaster relief donations to Henan and Shanxi, did Apple cheat?

From the perspective of public opinion, first of all, it should be noted that no matter in which country online public opinion is sometimes very emotional. There is no evidence for apple's fraudulent donation. In fact, many netizens do not really care. Many people, including those involved in the accusation, are only concerned about temporary emotional catharsis.

As mentioned above, Cook's donation pledge to fight COVID-19 has been fulfilled. But almost two months passed between the time he announced his donation and the time the CFPA was documented. The cfPA's entry date for the donation was March 18, 2020, while the official date was January 2020.

Obviously, from Cook's position to the real implementation of the money is the need to walk a strict process. Cook is just a CEO, not even a leader in our traditional perception. What exactly is the process of making decisions during this period is an internal matter of Apple.

That said, Apple's donations have a lag time, and it's hard to say how long. That helps explain why there is no record of Apple's donation to Henan, which began in mid-to-late July and was announced by Cook on July 21. As for Cook's commitment to shanxi, the date of receipt will be even later.

A person close to Apple told AI Finance that the company's annual CORPORATE social responsibility report is usually disclosed in July.

In July 2021, Apple had just disclosed its results for the previous year's cycle. In other words, henan and Shanxi may not be fully explained until July 2022.

In this regard, the source suggested that AI Finance "can continue to pay attention to the donation record that will be published on the foundation's website, and it will also be included in the next Apple report."

Having said that, it doesn't necessarily mean Apple donated money. If you can't predict the future, check the past.

According to AI Finance, there are 27 references to Apple's past donations on the website of the China Foundation for Poverty Alleviation, a charity with which Apple has long worked. Since the earliest available records go back to July 2016, that's not all Apple did. At least, according to apple's disclosure, it donated 50 million yuan for disaster recovery after the ya 'an earthquake in 2013.

In July 2016, Apple donated 7 million yuan to the China Foundation for Poverty Alleviation to support emergency relief efforts in flood areas along the middle and lower reaches of the Yangtze River. AI Finance found that the 7 million yuan was paid in two instalments, one about 2.22 million yuan and the other about 4.78 million yuan.

Later, in November 2017, Apple donated 7 million yuan to the China Foundation for Poverty Alleviation for earthquake relief projects and post-disaster reconstruction in Jiuzhaigou. The following May, Apple donated another 7 million yuan to the foundation for various projects, including "emergency relief."

In 2020, in addition to the aforementioned 20 million yuan donation to fight COVID-19, Apple recorded in its 2021 CORPORATE social responsibility report that it donated a total of 50 million yuan immediately after the COVID-19 outbreak in China.

A donation of around 27 million yuan from Apple for various projects is also displayed on the CFPA website in September 2020. Since 2021, as of September 17, Apple has recorded seven donations on the foundation's website, with the highest donation of more than 600,000 yuan, showing that it was used for "Peer philanthropy" projects.

In fact, More than the majority of netizens know, Apple has donated only for disaster relief in The Chinese market.

Industry insiders told AI Finance that, for a large enterprise, cheating donation is "social death" behavior, Apple did not disclose many donations in the past, but now several announced donations have caused trouble.

In theory, a series of charitable activities, including donations, are a way for Apple to strengthen the Chinese market and close its relationship with it. As an international well-known large enterprise, or a consumer goods company, in this above "fake" is tantamount to committing suicide.

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