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Station B Bilibili 2021 Top 100 UP Main Selection: 63% of new entrants, double the proportion of scientific and technological knowledge

via:IT之家     time:2022/1/21 23:01:59     readed:252

IT Home January 21 news, January 21, Bilibili (referred to as "B station") live broadcast BILIBILI POWER UP 2021 TOP UP main ceremony, from the professionalism, influence, innovation of the three dimensions, comprehensive selection of the annual top 100 UP masters, annual newcomer awards, annual best works, annual social contribution and other awards.

Among the individual awards, the food district UP master "Thief Moon Society Eclipse" won the "Annual Highest Popularity" award, the game area UP master "Qinglian lost again" won the "Dark Horse UP Lord of the Year", the living area UP master "Only shallow and shallow" "15 Ceiling 200,000 yuan with 500 grams of gold to knock tens of thousands of hammers to create sanxingdui gold mask by hand" won the "Best Work of the Year", and the "Square Past" series created by the up master of the living area "Director Xiao Ce" won the "Annual Original Column".


This year is the fourth consecutive year that Station B has held the Top 100 UP Main Ceremony. With the increasing influence of B station and UP main influence, UP main has become a new profession recognized by the society, this year B station announced the list of top 100 UP masters, announced "professionalism", "influence", "innovation" three new selection criteria, the first time shortlisted for the top 100 UP main accounted for 63%.

  • "Professionalism" means "the creation is highly specialized and can be used as a representative of the corresponding content type". Some highly professional UP masters, even if the number of fans is not more than one million, have also been selected as the top 100 UP masters, such as the animation area UP master "RAY's model world", which has won the 21st "All Japan My Slag Gu Selection Competition" world championship, good at blasting all kinds of electronic products into models; academicians of the Chinese Academy of Sciences, knowledge area UP master "Wang Pinxian academician", are good at explaining various marine geological knowledge to users; only 410,000 fans of the game area UP master "DarkCarrot", but also because of its professional game commentary, Selected as one of the top 100 UP masters.

  • "Impact" means "a positive, positive, and widespread community impact in the year's major works." This year's top 100 UP masters have created works with network-wide influence for many times, such as the music district UP master "Vicky Xuanxuan", she transformed a simple melody into an original song "SHE", which was played 16.51 million times; the knowledge area UP master "Infinite small and bright popular science daily", committed to biological science popularization, created the popular Tibetan fox terrier on the whole network; the living area UP master "only shallow and shallow", then used gold to hand-create three-star gold masks, scepters, and was reported by Xinhua News Agency and other official media. It has produced a broad and positive impact.

  • "Innovative" means "breaking through oneself, having the courage to innovate, and actively trying different creative methods". In the past year, there have been many top 100 UP owners who have made innovative content. For example, the up master of the science and technology district "Teacher is good I call He Classmate", reproducing the products that Apple once gave up; the square past series created by the main UP "Director XiaoCe" in the living area; the up master of the living area "Ah Mo Zong" uses anthropomorphic techniques to shoot videos to reflect the problem of pet blind boxes, which has aroused great social concern.

In the past year, pan-knowledge content has ushered in rapid growth in Station B. In 2021, pan-knowledge content will account for 45% of the total playback volume on Station B, and 190 million users will watch pan-knowledge videos on Station B, equivalent to 5 times the number of college students in China.

IT Home learned that the third quarter of 2021 financial report of Station B shows that the monthly active users of Station B reached 267 million, an increase of 35% year-on-year. The community's activity and stickiness are also increasing, with users spending an average of 88 minutes a day, a record high. The core driving force for the growth of B station users is inseparable from the high-quality creation of up masters. In the third quarter, the number of monthly active UP masters of Station B reached 2.7 million, an increase of 61% year-on-year; the average monthly submission volume exceeded 10 million, an increase of 80% year-on-year; and the number of UP masters above 10,000 powders also achieved a 42% increase.

By the end of the third quarter, more than 480,000 UP owners at Station B had benefited from the Creator Incentive Program. Station B's Fireworks business cooperation platform and live broadcast platform also bring more commercialization opportunities to content creators. Station B also launched the "UP Master Copyright Protection Plan" on October 29 last year, providing individual creators with cross-platform infringement manuscript detection and "one-click rights protection" and other functions.

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