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In Q4 2021, Apple regained the first place in the world's smartphones

via:钛媒体     time:2022/1/26 6:01:56     readed:449


Titanium media App January 23 news, market research agency Canalys released the latest report shows that in the fourth quarter of 2021, Apple regained the first position in the global smartphone market.


With the release of the iPhone 13 series, Apple accounted for 22% of the global total in the fourth quarter, up significantly from 15% in the third quarter. Samsung ranked second with a market share of 20%, compared to 21% in the previous third quarter. Subsequent millet, OPPO, vivo ranking unchanged, market share is 12%, 9% and 8%.

Apple released the iPhone 13 series products in September 2021, the whole series of A15 chips, narrowing the bangs, increasing the battery, improving image performance, the Pro version added 120Hz high-brush screen.

In terms of price, the iPhone 13 series has carried out a full line of price reductions. The same as the 256GB version, the first price of the iPhone 12 is 7599 yuan, while the iPhone 13 is 6799 yuan, and other versions also have 300-800 yuan of different adjustments.

In the Chinese market, due to the existence of activities on platforms such as Pinduo's tens of billions of subsidies, the price of the iPhone 13 series products quickly fell below the first launch.

Canalys analyst Sanyam Chaurasia said: Thanks to the excellent performance of the iPhone 13, Apple returned to the top of the smartphone market in the fourth quarter. This was achieved in the case of a shortage of key components caused by the epidemic and a reduction in production in the fourth quarter.

According to a report by market research firm Counterpoint Research, Apple jumped to the first place in the Chinese market after the release of the iPhone 13, and occupied the first place in the domestic smartphone market sales and revenue for six consecutive weeks, while the first position in the domestic market was previously occupied by vivo.

Titanium Media App believes that Apple has won more markets with the iPhone 13 series, which is not a small pressure on the Android camp. If Apple chooses to enter the field of folding screen mobile phones in 2022, high-end mobile phones are bound to reshuffle. In turn, if Apple pushes the current entry-level iPhone SE of 3299 yuan to the 2000 yuan price segment, the pattern of the entry-level mobile phone market will also usher in turmoil. Whether Apple is in or out, Android mobile phone manufacturers need to seize the time to prepare to deal with it.

In addition, in the past 2021, Android mobile phone manufacturers are trying to impact the high-end market, but from the results, the iPhone 13 series is still in an unbreakable position after the release.

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