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It's not a one-shot deal! Apple'S AR VR headset is likely to be subscription-based

via:凤凰网     time:2022/2/19 10:01:29     readed:209

According to a recent report from Analysts at Trendforce, based on the current pricing of AR headsets,Apple's upcoming AR/VR headset may not be a one-shot deal.


The analyst believes that the current AR head-display market is dominated by Microsoft's HoloLens 2, so Apple is likely to target the commercial market and refer to the pricing and charging strategy of HoloLens 2.

According to Microsoft, HoloLens 2 will be available for purchase in full payment, installment purchase and lease, which users can choose based on their actual needs.

Once you get HoloLens 2, you can use the basic features of the headset for free,But some features or third-party apps require users to subscribe for a monthly fee.

Therefore, the analyst believes that Apple will also learn from its OWN AR/VR headset and use this pricing strategy. If this is true,Users will most likely have to pay extra for a subscription after they buy an apple display.

According to the previous leaked news, Apple's AR/VR headset will use "realityOS" system, based on M1 chip development, providing the same computing power as the Mac, and provide seamless switching between AR and VR mode experience.

But apple's AR/VR headset hasn't been working so well, and the company had planned to unveil it at WWDC or its fall event,The official launch will be delayed due to overheating, camera and software problems.

translate engine: Youdao

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