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Huawei auto product planning exposure: will launch six products including MPV

via:凤凰网     time:2022/3/15 6:05:55     readed:321

March 14 news, as AITO ask the M5 to start the national delivery, "Huawei automobile" once again become the focus of attention in the industry. No official numbers have been released yet, but some stores are reporting a growing number of inquiries. At the same time, I also got the overall planning of Huawei's subsequent car manufacturing for the first time.

Recently, AITO ask the M5 officially announced prices, including the rear drive standard version of the price of 249,800 yuan, four-drive performance version of the price of 279,800 yuan, four-drive flagship version of the price of 319,800 yuan. The new cars were delivered to more than 100 customer centers in 36 cities on March 5.

It is understood that in order to promote the sales of M5 in AITO industry, AITO has opened the new automobile retail 3.0 mode by integrating the channel advantages of Both Silas and Huawei to create more in-depth services and experience for users. Up to now, The strong channel power of Huawei terminal has achieved initial results. AITO's user center is also in rapid layout, including more than 500 experience centers and 150 sales and service outlets have been laid. In addition, a total of 1,000 experience centers and about 300 user centers will be opened this year.

Since Huawei started its journey of "building cars", it has been plagued by controversy all the way up to now. Inside Huawei, the models released last year were seen as an exercise in the auto market, while the AITO was the real off-track competitor. Yu Chengdong, CEO of Huawei's consumer business, once pointed out in an internal meeting that "Huawei either doesn't do it, or it has to be number one in the industry."

Huawei is not bluffing. In fact, over the past decade, Huawei has gone from zero to the top in consumer electronics such as mobile phones, PCS and wearables, which would now be number one if not for the well-known chip sanctions.

As for automobiles, Huawei hopes to expand product strength and gradually open up the market through constant exploration, just like mobile phones. In the words of huawei's management, "we expect the M5 to reach the reputation of huawei P6 in that year, and the second car to reach the explosive level of Mate7."

According to the first hand information I have learned, Huawei will launch two SUV models next, a larger SUV and a super large SUV compared to the M5 mid-size SUV. Meanwhile, it will also launch three sedans and an MPV model. It basically covers mainstream models on the market.

Huawei's advantage lies in ICT capability, which is its bottom line. However, cars are not mobile phones and other digital products after all, and there are still many shortcomings to be filled. The effect of cooperation can also be glimpted. The sales volume of SIris SF5 is on the rise, while The Extreme Fox is still trying to break through the situation of over 1,000 monthly sales. In general, both of them are still non-mainstream factions in the current outbreak of the new energy vehicle market.

In addition, the unfavorable environment of the current car core shortage, especially the global neon supply cut caused by the Russia-Ukraine conflict, further aggravates the situation of the core shortage. It is not difficult to foresee that Huawei's road in the future is destined to be more bumpy.

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