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Bubble Mart has increased by 69.6% year-on-year, will continue to expand international business

via:新浪科技     time:2022/3/28 20:01:11     readed:218

泡泡玛特去年净利同比增69.6%,将继续扩张国际化业务
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Journal / Yu Xiaochen

On March 28, the play business bubble mart released the 2021 financial report. According to the financial report, 2021 bubble mart achieved revenue of 4.49 billion yuan (below), an increase of 78.7% year-on-year; the net profit after adjustment was 1002 billion yuan, a year-on-year increase of 69.6%.

IP and members are two cores with bubble mart to achieve income growth. In 2021, the membership of the bubble mart will accounted for 92.2%, and the membership repurchase rate is 56.5%. On the overall data, 2021 bubble marted registered members reached 19.58 million, and the new registered member was 1.218 million.

What is worth paying attention is that in 2021, the bubble Mart invests several companies, including more than thirteen of Hanfu national style brand. The animation company is very large, the tide brand buyers SOLESTAGE, Mu Mu Art Museum, etc.

In terms of sales, bubble mart is disclosed in the earnings, according to channel division, the company's income comes from retail stores, robotic stores, online channels, wholesale channels and others. Among them, the sales revenue of the bubble martar retail store in 2021 was 1673.4 billion yuan, an increase of 67.0% year-on-year, accounting for 37.3% of total revenue; the online income increased by 97.4% to 1.879.2 billion yuan, accounting for 41.8%.

In the online channel, the bubble mart tank machine achieved $ 898 million, a year-on-year increase of 92.6%. Jingdong flagship store and Tmall flagship store achieved $ 143 million, 599 million yuan, a year-on-year increase of 296%, 47.5% respectively.

Online retail stores, in 2021, the company has opened 106 stores in mainland China, and 187 at the end of 2020 increased to 288 in 2021.

In addition, the financial report shows that the wholesale and other income other than China in 2021 increased from 74.2 million yuan in 2020 to 1.374 billion yuan in 2021, an increase of 85.2% year-on-year, mainly due to the expansion of overseas markets, as well as different countries in overseas countries. Brand Promotion. Public information shows that bubble mart is currently in South Korea, Japan, the United States, Canada, the United Kingdom, and Singapore, including 23 overseas countries and regions.

Bubble Mart said in a financial report that will continue to be committed to improve the brand awareness and play market share in overseas countries, regions, and achieve localization is the core of overseas business. In 2018, the bubble Mart International was established. At present, it has established a team in South Korea, Singapore to carry out direct business.

After the financial report is announced, the bubble mart stock price fell nearly 8%. As of press, bubble Mart is 31 HK $ 31 / share.

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