On April 25th, Honda Giken Industries (China) Investment Co., Ltd. held an online event for honda e:N brand night. Katsushi Inoue, Managing Director of Honda Giken Industries Co., Ltd. and Minister of China, released the "e:N Brand Declaration" and "Reinventing EV Driving Fun" brand slogans, while announcing the first mass production model of the e:N brand, Dongfeng Honda e:NS1 officially launched on April 26, and GAC Honda e:NP1 will start pre-sale in May.
Since the release of the new pure electric vehicle brand e:N by Honda China in October last year, the first mass-produced model is about to be launched, and Honda China President Katsushi Inoue said: "Since its inception, Honda has always adhered to the concept of "respect for people" to create its own ideal car. In the EV era, Honda's original intention has not changed, still adhere to the technology people-oriented, not relying on simple parameter stacking, aiming to continuously present the unique value that exceeds customer expectations, and unique mobile fun. e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first models we launched with absolute confidence, which is an EV that gives consumers sharpness and ultimate fun, e:N will definitely reshape EV driving fun. ”
At the product level, e:NS1 and e:NP1 as the first achievement of the e:N brand, the two models enabled the e:N series symbolic hair light H and the tail "Honda" letter mark, and added "Heart beat heart heart interactive lamp language", in the charging process so that users can see the charging status at a glance.
At the same time, its "e:N OS" full-stack intelligent control ecosystem integrates Honda SENSING, Honda CONNECT and intelligent digital cockpit as a whole, including a 15.1-inch large HD ultra-thin bezel center control screen, a 10.25-inch color full-LCD digital instrument cluster and a streaming media rearview mirror. Its first DMC driver state perception system can effectively identify the driver's state, and even detect changes in mood for active reminder, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience.
These two models will be based on the front-drive pure electric architecture "e: N Architecture F", and for the daily actual use of Chinese consumers, the electronic control assembly has become more than 20,000 kinds of control scene algorithms, especially for the electric vehicle easy to cause vertigo made a special adjustment. In addition, sporty Honda EV Sound acceleration sound is added in Sport mode to provide a more stimulating acceleration experience for motorists.
In terms of production and sales model, Inoue Katsushi also said: "In the EV era, Honda will further strengthen quality control on the basis of mature car manufacturing technology and experience, especially for the core components of electric vehicles such as batteries and motors, adopt unique strict quality inspection standards, and use a more rigorous attitude to let consumers feel the lean quality from e:N." At the same time, Honda will also accelerate the upgrading and development of the new sales model, with the listing of e:NS1 and e:NP1, it will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, test drive appointment, and product ordering services.
At the same time, offline physical stores will also be fully upgraded. GAC Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in the existing special stores. In terms of after-sales, Honda provides services through a network of more than 1,200 franchise stores that are now located across the country, supporting an e:N lifestyle full of fun, peace of mind, and safety. With innovative measures, it aims to let more young Chinese consumers feel and experience Honda's unique EV driving pleasure.
By 2027, Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products. Honda will reinvent EV driving through constant challenges and innovations.