China's mobile phone market saw overall shipments of 2.46 million units in March 2022, down 40.5 percent year on year, according to data released by the China Information and Communications Academy on May 16. Among them, 16.185 million 5G phones, down 41.1 percent year-on-year, accounted for 75.4 percent of mobile phone shipments in the same period.
Data show that from January to March 2022, the total shipments of mobile phones in the domestic market totaled 69,346,000 units, down 29.2% year on year. Among them, 5G mobile phone shipments totaled 53.884 million units, down 22.9% year on year, accounting for 77.7% of mobile phone shipments in the same period.
DIGITIMES Research pointed out that the epidemic has led to a shift in consumption focus to reserve essential goods for people's livelihood, thus crowding out the purchase demand for smartphones, and it is estimated that shipments will continue to decline.
The decline in demand among young people for replacement is also relevant. With the popularization of the Internet, mobile phones no longer carry the function of "saving face", and users pay more attention to the practicality of mobile phones. On top of that, the iterative nature of the phone itself slows down the sense of technology, so it takes longer to change phones. (Yu Yang weekly)