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The first pop -up shop in the United States opened, Bubble Mart opened the North American expansion plan

via:新浪科技     time:2022/6/20 17:00:55     readed:185

Following the opening of the first London Store and New Zealand stores this year, Mart's offline layout in the United States also officially kicked off.

On June 18, local time, the first pop -up store in Mart in the United States officially opened in the South Coast Plaza Shopping Center (South Coast Plaza). It caused the enthusiastic pursuit of local consumers. This is the first time that the bubble Mart has deployed offline channels for the United States. With the opening of the South Coast Plaza store, Bubble Mate pressed the acceleration key for the expansion of the North American market.

The South Coast Plaza is located on the west coast of the United States. It is the largest and third largest landmark shopping center in California. It is not only the first choice for many international first -line big names, but also a gathering place for young American groups and trend enthusiasts. The first pop -up store in the United States settled in the South Coast Square, showing that the international influence of the Bubble Mart brand is gradually expanding.

It is understood that the design style of the pop -up store uses the warm and bright theme color of Bubble Mart, giving people a brisk and stylish experience, and has a high degree of recognition. Before the opening of the pop -up store, many consumers lined up and waited for the store. During the opening period, there were a number of popular collection limited products on the spot. Skullpanda black maid handles, once it was announced, attracted the attention of many local fans; the MEGA series products also gained super popularity at the scene and sold out on the day of release.

Vice President Mart and President Mart International, Venta, said, "The global toy market is the first in the United States. In the art toy industry, the American consumer market also has huge potential and influence. The global influence cannot be underestimated, and young groups respect for personalized expression. The concept of creating a trend to pass the trend to the bubble Mate is being established closely with the local young people through more diversified ways. "At present, Bubble Mart has successively deployed offline retail channels in China, Macao, South Korea, Japan, Singapore, Canada, the United States, Britain, Australia, New Zealand and other regions. deploy.

The North American market is a must for international toy giants. Bubble Mart has previously explored the possibility of exploring the implementation of localized business through offline exhibitions, cross -border e -commerce, and sales cooperation. In November 2021, Bubble Mate appeared at the DESIGNERCON trend art event in the United States, exhibiting many artists IP series products, which are very popular. Among them, DIMOO, Yuki, HIRONO and other Chinese designers created. The response is enthusiastic. In December of the same year, the Bubble Mart App "POP MART GLOBAL" officially launched the American version of & nbsp;, the main functions include the online mall and the POP MART community. Users can buy bubble Mart products directly on the application. Share and interact.

Whether it is the feedback of fans at the exhibition site or the performance of online and offline channels, it proves the potential of trendy toys in the North American market. In 2022, Bubble Mart has accelerated the expansion of the North American market and started to promote the construction of the supply chain and the omni -channel layout. In the future, North America is expected to become one of the core markets of Bubble Mart's globalization. In the art toy industry, we will lead to a wider space, while promoting China's trend culture to all parts of the world.

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