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The goose factory is finally making a move on the metasverse?

via:凤凰网     time:2022/6/21 22:01:37     readed:161

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Tencent announced its formal establishment to employees on Monday, Reuters reported, citing three people familiar with the matterExtended Reality (XR) department", betting on the concept of a virtual universe. Tencent declined to comment.

Extended reality (XR) is the combination of real and virtual by computer, to create a human-computer interaction virtual environment, is also virtual reality (VR), augmented reality (AR), mixed reality (MR) and other immersive technology collectively. These technologies are seen as the main building blocks of the metaverse.

Tencent's XR unit was set up earlier this year but has been kept under wraps, three sources said. The unit, tasked with building Tencent's XR business including software and hardware, will be led by Shen Li, vice president of Tencent Games, and become part of Tencent's Interactive Entertainment Business Group (IEG).

And if Tencent's XR division starts pushing XR hardware projects,It would mark a rare foray into hardware by Tencent.

The XR unit is seen internally as a "passion project" of Tencent founder, chairman and CEO Pony Ma, one of the sources said.

Tencent's XR unit is expected to have more than 300 employees, two sources said. However, they also noted that hiring plans remain uncertain and that Tencent will adjust the number of employees in its departments based on performance.

In February, Sina Technology reported that Tencent launched an XR service and recently started internal recruitment (that is, transferring posts across departments within the company). The business focuses on the layout of the full-link XR ecosystem, including XR devices on the hardware side, perceptual interaction technology on the software side, and content and developer ecosystem on the content and industry side.

The report said Tencent's internal water coverageContent ecology, operation, technology research and developmentMore than 40 open positions in three directions:

In terms of content ecology,Tencent will set up an XR game studio and recruit studio heads internally;

Operationally, Internal living water provides job applications in functional areas such as store products, ecological operation, business cooperation and industrial investment cooperation;

In terms of technology development,The most open positions are software, algorithm, hardware, optics, structure and quality engineers.

The introduction of the new XR team stands in stark contrast to layoffs in other Tencent divisions. Tencent has been implementing cost controls, scaling back non-core businesses and slowing hiring.

In public, Tencent has been largely silent about its metasverse plans. Tencent told analysts in November that it had a number of "technology and capability building blocks" to access the metasverse, but did not disclose details.

However, Tencent doesn't often talk about the "metasurverse" concept in public. Instead, they prefer to talk about the convergence of data and reality.Full Internet”。

"There's an exciting opportunity coming up, the next phase of the mobile Internet decade, which we're calling the Full Internet." "Ma huateng wrote in Tencent's 2020 special issue sanguan.

In his view, both from virtual to real, or from real to virtual, are committed to helping users achieve a more realistic experience. "I believe another big shakeout is about to begin. Just like the mobile Internet, those who can't get on the boat will be left behind.

In January this year, Peking University HSBC Business School and Essence Securities released the "Meta-universe 2022 -- accumulated power" report shows that Tencent has the layout of the meta-universe superior conditions, throughCapital (Acquisitions & AMP; Investment + Traffic (social platform)Combination, the future will be like building blocks to explore and develop the meta-universe.

According to its division of the meta-universe research framework of six components, Tencent inUnderlying architecture (Unreal Engine), back-end infrastructure (cloud services, big data center), content and scene (various types of content products and mature social network interoperability ecosystem)We will focus on the layout in all three directions.


▲ Tencent Meta-universe (Source: Meta-universe 2022 -- Accumulated Power Report)

Previously, Tencent's Robotics X lab and F1 Studio are both involved in the business scope related to the metasurverse, among which F1 studio mainly develops games for the next generation Internet.

With the popularity of the meta universe concept, domestic and foreign technology giants and well-known investors have been involved in the construction of the meta universe world.

In foreign countries, Facebook directly changed its name to Meta. Microsoft, Disney and other companies are also promoting their own meta-universe strategy. Qualcomm established European XR Laboratory to expand its investment in XR and meta-universe. Bytedance has acquired Pico, a VR hardware company, and Baidu and NetEase are developing meta-universe platforms.


▲ Since 2021, Global tech giants have actively deployed the Metasexes (Source: Metasexes 2022 -- Accumulated Power report)

As Tencent accelerates the layout, the arms race in the meta-cosmic era will be more intense.

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