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Huawei image XMAGE brand release: The next generation flagship will break through the mobile phone image ceiling

via:快科技     time:2022/7/2 15:01:56     readed:181

This morning, Huawei officially released the new brand & mdash; & mdash; Huawei image Xmage.

This is based on the accumulation, creation and exploration of the mobile imaging field for many years. Huawei has further condensed and summarized, forming a new image brand, and will specialize in the field of new imaging to bring new capabilities for mobile phone photography.

He Gang, chief operating officer of Huawei terminal BG& ldquo; Huawei's image Xmage will be an exclusive logo of Huawei mobile image, announcing our leading and maturity in the field of video, and will also represent our continuous breakthroughs and commitments. & rdquo;


In fact, in recent years, Huawei has developed many innovative technologies based on insights on consumer image needs. For example, in 2016, it was equipped with 12 million colors+black and white dual cameras in the Huawei P9 series. One of the manufacturers.

Then there are the AI cameras launched by Huawei Mate10 series, super night views of the Huawei P20 series, the Huawei P30 series Ryyb+littering telephoto, and so on. New wind.

At the same time, these innovations have also accumulated rich imaging technology assets for Huawei.

Huawei Mate 20 Pro shooting image

The new brand Huawei image XMAGE not only brings a better image experience to consumers worldwide, but also laid a solid foundation for systematically constructing imaging technology capabilities.

In the future, we will mainly focus on the three dimensions of technological innovation, shooting experience, and video culture.The technological innovation and shooting experience innovation represented by Huawei image XMAGE mainly focuses on the fields of optical systems, imaging technology, image processing and other fields.

Among them, the optical system includes multi -camera system, subtravity telephoto, free curved lens, etc.; Imaging technology includes Ryyb super sensor, super spectral image, etc.; And the most important algorithm level XD Fusion Pro calculated photography.



The continuous breakthrough of light, machine, electricity, and calculations has successfully constructed the industrial technical specifications of Huawei's future mobile images, and has become a benchmark for the development of the industry.

The efforts of Huawei's image in technological innovation are to continue to explore inward and find the endogenous development kinetic energy of their own factions.On the other hand, it is also to bring more simple and convenient to consumers.

From the super night scenes, the moon mode, to today's primary images, etc., they have all been widely recognized in the minds of consumers.


The ultimate experience of mobile phone photography is the universal needs of consumers. The official release of the new brand Huawei image XMAGE marks the confidence and investment in the field of mobile imaging. It is also a commitment to global consumers. The development and progress of the industry.

Huawei also announced that the 2022 new imaging contest, which will officially start on August 1, is based on young, warm, energetic, positive, and advanced. Essence

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