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Bubble Mart accelerates globalization, and the first flagship store overseas is in Hougou

via:新浪科技     time:2022/7/2 17:00:33     readed:105


On July 2nd, the Bubble Mart Korean flagship store officially opened in Hongda, Seoul. This is the first flagship store opened overseas after testing the American pop -up store in June. Earlier, Bubble Mart has 3 offline stores in South Korea. The opening of the first flagship store overseas means that the Bubble Mart's global strategy has entered a stage of comprehensive speed -up.

Bubble Matt Shouhong's Hongda Store is located in the "Hongyi University Street" business district, which is gathered by young Korean people. It is known for its frontier culture. It is strong in artistic atmosphere and is a popular punching place for tourists in the world. As the first flagship store in Bubble Mart's overseas market, Seoul Hongda Store has been upgraded in terms of store scale, design style, and operating philosophy.

The store is nearly 400 square meters. Outside the store, it is committed to creating a trendy cultural experience space loved by young people. The entire shop has a total of 3 floors, with the theme of "connection+imagination". Each floor is set up to punch -in area for consumers to interact with favorite IP. On the third floor of the store, a special area is also set up as a space for artists and fans to deepen the connection between IP and fans.

It is understood that in addition to the flagship store, in the future, Bubble Mart will also have a well -known South Korean production group Studio, such as "Ghost", "Forced Development of Love", "Drunea Hotel", "Secret Forest" and other TV series. Dragon establishes a partnership around IP.

"We value South Korea's cultural radiation effect very much, and hope to create a trendy cultural experience field through the opening of the flagship store, let more young people fall in love with our trendy toys, and convey 'creating trend transfer transmission Beautiful 'brand concept. "

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