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Reworking the "Apple Tax" Meta in the metasverse was roundly criticized

via:凤凰网     time:2022/7/2 23:01:25     readed:104

In the past, Meta, the parent company of Facebook, has repeatedly criticized the "Apple tax," which is as high as 30 percent.

Meta recently announced that it will be testing a new set of tools on its Horizon Worlds meta-universe platform that will allow some creators to profit from selling digital assets on the platform.

However, Meta will take a high percentage of the creators' income. For WEB and mobile users, Meta takes a 25% commission. Meta takes a whopping 47.5% commission for users who enter through OculusVR headsets.

This not only caused the developer's anger, but also attracted the "ridicule" of competitors.

Apple: Zuckerberg is so hypocritical

Several VR app developers told the press that they were frustrated with Meta, which was seen as an early leader in a metasurverse platform, for insisting on a charging model for its VR app store similar to that found on smartphones today.

Seth Siegel, global head of AI and cybersecurity at Infosys Consulting, says:

"Don't confuse marketing with reality, Meta picking on Apple is marketing, but that doesn't mean Meta won't do exactly the same thing."

Earlier, Apple spokesman Fred Sainz said in an email:

"Meta has repeatedly argued that The 30% commission Apple charges developers for in-app purchases on the App Store is too high. Now, Meta is trying to charge these developers a lot more than other platforms,Meta's announcement exposes Meta's hypocrisy.

Apple added: "This shows that while Meta seeks to use Apple's platform for free, they are happy to generate revenue from creators and small businesses using their platform."

Meta: I'm not I'm not

Meta's VR/AR technology lead and CTO Andrew Bosworth, also known as Boz, responded with a series of tweets on Thursday.

Boz says the commission rate for the Web version is 25%, which is much lower than other virtual world platforms. And VR version of the commission rate of 47.5%, not higher than Robolx and YouTube.

Boz also criticized Apple, saying that while the Oculus app Store and iOS store both take a 30% commission, Meta heavily subsidized Quest devices to make the hardware available to more people, while Apple makes a lot of money from the hardware and benefits from the software. Boz says Meta's approach has led developers to see success on the QuestStore -- more than 120 games have generated over $1 million in revenue.

But Lyron Bentovim, chief executive of Glimpse Group, an immersive experience Group, was critical of the Quest store. "Buying stuff at Quest is a pain, much worse than buying it on An Apple or Android store," he said.

translate engine: Youdao

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