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Use a dive lens on your iPhone! Apple's Pro Max strategy strikes again

via:中关村在线     time:2022/7/16 6:01:18     readed:300

Apple will finally get a submersible telephoto lens, though not until 2023, even though it's only the iPhone. 15 Pro Max debuts, but that's good news.

01 iPhone and submersible telephoto lens

Dive telephoto lenses rely on a prism that reflects light at a 90-degree Angle onto the built-in lens. This makes the lens much longer than telephoto lenses, resulting in better optical zoom.

iPhone用上潜望式镜头!苹果的Pro Max战略又来了

For example, the telephoto lens on the iPhone13 Pro only offers 3x optical zoom and 15x digital zoom. The Samsung Galaxy S22 Ultra, with its submersible lens, can achieve 10x optical zoom and up to 100x digital zoom.

Guo Ming 𠓹, an analyst at Tianfeng InternationalIPhone 15 Pro Max uses a submersible telephoto lens with 1/3 ". 12MP sensor, F /2.8 aperture, sensor displacement optical anti-shake support, up to 6x optical zoom.

The iPhone 16 Pro will use the same specs as the iPhone 15 Pro Max by 2024, according to analysts.

02 Apple & LDquo; Pro Max” strategic

The iPhone Pro Max has always had some exclusive features.

For example, the iPhone 6 Plus has exclusive optical image stabilization; The iPhone 7 Plus has exclusive dual rear camera; The iPhone 12 Pro Max is the first of its kind with sensor displacement optical image stabilization and a telephoto lens exclusive to 2.5x optical zoom.

iPhone用上潜望式镜头!苹果的Pro Max战略又来了

With the iPhone 13, Apple temporarily gave up. Pro Max” Strategy, iPhone 13& NBSP; Pro and Pro Max have the same imaging system.

Sources show that a typical camera module costs between $1.50 and $2, while a periscope lens module can cost as much as $15.“ Pro Max” A strategic return to the iPhone 15 would make the iPhone Pro Max more affordable.

03 Raising prices is difficult, but it is also not difficult

Apple has long been rumored to be raising prices amid rising inflation and logistics costs. Awkwardly, the mobile phone market faces the real problem of consumers' declining desire to buy phones.

In the past two years, Apple has repeatedly offered coupons during the shopping festival, attracting a large number of users. Price increases are not conducive to stabilizing new user groups.

Up and not up, are necessary.

iPhone用上潜望式镜头!苹果的Pro Max战略又来了

The most effective approach, then, seems to be to raise the price of the premium model while keeping the base model slightly adjusted.

According to the leaks, the shift will start with the iPhone 14 series, which will feature an exclusive A16 chip for the iPhone 14 Pro and Pro Max, as well as a standard 48-megapixel Bayer array. Oh, and they'll also have a unique pill-shaped perforated design.

Such a strategy could keep the base model from catching up with its predecessor, and perhaps by the fourth quarter of this year, the iPhone 13 will be a runaway success. The most sweet & throughout; The iPhone.

translate engine: Youdao

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